Digital Performance Lead

Account Director, Digital Performance:

The opportunity:

Hearts and Science are currently recruiting for a talented Performance Account Director to work on one of the most prestigious automotive brands in the world.

They will lead the UK digital performance programme as a senior stakeholder, working directly with clients as well as a range of internal teams across the full digital ecosystem.

This is a fantastic opportunity to directly drive revenue, digital innovation and a comprehensive always on digital performance strategy as part of a growing team. The role forms part of Hearts and Science global performance community.

The role:

R.A.C.E performance programme: 

• Focused on ‘quick win’ digital improvements in digital - leading the regional end to end process and holding internal teams accountable for their input/actions/optimisations.
• Primary R.A.C.E performance point of contact for clients, with direct engagement from the client leadership team.
• Drive recommendations through performance analysis and collaboration with channel teams.
• As a key market, set the standard for regional performance reporting and evaluation case studies. Aim for a conveyer belt of best-in-class case studies (including audience and creative), dial shifting performance improvements and award worthy approaches, linking results to business outcomes.
• Evaluate performance from a macro perspective to lead cross channel budget optimisations.
• Manage processes to ensure seamless collaboration and awareness, including managing JIRA board process (JIRA experience beneficial but not necessary).

Driving digital performance:

• Work with digital channel teams (search, social, programmatic) to ensure best in class campaign setup, execution, and optimisation across channels, with a consistent strategy shared between them.
• Maintain and hold teams accountable for a daily cadence of performance dashboard analysis, evaluation, optimisation and insight. Analyse performance data daily and form optimisation plans with relevant channel teams.
• Implement digital channel roadmaps and optimization frameworks, and develop innovative targeting and creative options in conjunction with channel teams.
• Hold local teams accountable to performance roadmap.
• Join and contribute to the global heart’s performance community and work with global performance lead to fast track adoption of beneficial global support and to share regional success. Escalate support needed from global Hearts & Science and client.

Performance planning and reporting: 

• Manage performance forecasting and budget approval processes, utilising a clearly defined data driven methodology and process.
• Work alongside planning and digital channel teams to consolidate a single performance campaign response to brief and deliver to client.
• Share performance learnings with other regional and global teams to maximise impact.
• Connect optimisations within multichannel digital performance campaigns to strategic reporting (QBR and PCA) and ensure consistent output in collaboration with digital teams.
• Deliver short and long term performance reports that provide actionable and digestible insights for clients.

This is a fast-paced environment, working and connecting with some of the industry’s best marketing and advertising professionals all around the world. This position reports to the Digital Business Director, working closely with the global teams based in London.

Skills/Experience:

• History of driving success in performance focussed campaigns in one or more digital channel.
• Broad knowledge of digital channels across PPC, SEO, Display, Social, Programmatic.
• Understand the requirements for delivering highest quality campaign/data insights and learnings (e.g., analytics with a focus on, online consumer journey, dashboarding, etc).
• Able to translate strategy and planning outputs into a coherent digital approach.
• Highly skilled at analysing data and surfacing actionable insights. Relentless curiosity to look for opportunities to improve performance in reporting and performance dashboards.
• Ability to consolidate specialist input into one performance narrative.
• Knowledge of all digital media KPIs and a basic knowledge of how to achieve them.
• Confident presenting to and communicates with digital friendly clients, able to responsively address feedback and questions.
• Ability to turn complex technical problems and detailed campaign analysis into succinct client comms and business outcomes.
• Experience working to performance planning and forecasting processes.
• Innately proactive. Always pursuing new ways of bettering campaigns and improving performance reporting.
• Confident managing and educating other members of a team, including direct reports and wider agency members. Drives change to deliver results and holds executional teams accountable to output, optimisations and consistency.
• Up to date knowledge of the ad tech landscape.
• Comfortable in an agency environment

Part of Omnicom Media Group (OMG UK), Hearts & Science are one of the fastest growing agencies in the market. Built in the digital age with agility at our core, our DNA is different from your average media agency. Our people bring to life our values of challenging conventions, celebrating difference, collaboration and positivity.

The core of our difference is rooted in our culture, something we invest significant time and energy into nurturing to ensure our people remain happy and fulfilled.

A central pillar of creating an agency Fit for the Future is making decisions that benefit our people, our agency, our partners and our clients both today and tomorrow. In media terms this means total transparency, over-and-above data governance, ethical media practices and thinking both long and short. This extends into our approach to learning & development, our diverse staff population, and social calendar.

www.hearts-science.com