Annalect is the Data, Technology and Analytics division of Omnicom Group. Operating as a ‘horizontal’ team of specialists we work in a centralised role across Omnicom Media Group (OMG) developing and maintaining Omni: our marketing orchestration and insights platform. Our teams sit centrally and are also embedded in the individual OMG agency brands (OMD, PHD, Hearts & Science), as well as Omnicom Group agencies beyond OMG, to provide customization and applied solutions to clients through our                           Omni platform.

ANNALECT PURPOSE: 

To develop and deliver marketing solutions that generate data driven outcomes for our clients, by applying best-in-class data, technology, and analytics expertise. 

The Advanced Analytics team has three core responsibilities focused on delivering incremental client impact now and in the future through effective analytics and applied Data Science solutions:

  1. Deliver on Advanced Analytics outcomes to clients across a mix of solutions.
  2. Support capabilities across the region, ensuring that media agencies and local Annalect teams can utilize the capabilities to drive client outcomes.
  3. Develop new proof-of-concept (POC) Advanced Analytics and Data Science capabilities to address new client/agency challenges, and scaled global tools from local innovation.

The Measurement and Optimization team sits within the Advanced Analytics offering, focusing on the following capabilities:

  • Measurement Suite – a range of increasingly connected measurement solutions (e.g. MMM, Attribution and Incrementality testing) designed to support clients and agency partners make optimized investment decisions from a strategic level all the way through to a more tactical level to deliver incremental ROI.
  • Planning Suite – Omni platform makes a dynamic optimization tool available for 100+ markets across the world, enabling planners to define budgets based on any client campaign brief. The Annalect team supports advanced use cases, helping clients customize their internal results to the tool, and apply advanced methods to enable better planning.

The structure of the team is in three hubs, each focus on specific role in delivering great work to clients.

  • Client success hub: Deliver client success for our global clients. Solutions are packaging of different capabilities, like MMM, Attribution, Advanced Planning support, and forecasting/custom econometric solutions.
  • Technical capabilities hub: Support capabilities for local markets, regional agencies and clients across the region, ensuring they have support and training to deliver quality work for clients at scale.
  • Research and Innovation hub: Develop data science solutions for the region’s clients and agencies, in collaboration with markets and global teams.

Advanced Analytics team works closely with other functions within Annalect EMEA team, including Client Solutions, Data Operations and Reporting, Enablement and Technology.

ROLE SUMMARY:

The role is a rare opportunity to be right at the forefront of media and brand analytics, leveraging a leading global platform and data science capabilities to aid the biggest marketers with game changing solutions around the measurement, optimisation and planning of media.

 You will:

  • Impress clients: Work on client engagements, helping run analysis to understand media impact like (e.g. MMM or Attriubtion), and custom projects on how to optimize media plans to maximize a client’s KPI.
  • Facilitate the best in class: Whether it is being the expert on a new regional data set or a specific sub capability, you will help ensure that our best in practice marketing solutions are supported and effective.
  • Learn and share: As a specialist in the region with dozens of markets, you will learn and share your work in a wide community of data scientists, marketing scientists and analysts.

This role is prefect entry level or with a year of experience. You will get the chance to work with multiple capabilities and broaden your technical knowldge, working with the world’s biggest brands. The team has grown significantly over last two years, and there will be plenty of opportunities for personal and career development.

KEY RESPONSIBILITIES:

  • Delivering analyses to clients across variety of solutions, e.g. MMM, attribution, and media plan optimisations.
  • Become an expert, both technical and delivery, on the above solutions, and training analysts and data scientists on these capabilities.
  • Effectively communicate marketing science concepts sand results of analyses to both internal and client teams.
  • Attending training sessions, seminars and workshops, and generally be abreast to the latest in tracking, measurement, mar-tech and ad-tech space.

PROFILE:

  • Enjoys being hands on in analysis, understanding the marketing funnel and how it relates to KPIs and optimisation and planning processes.
  • Has keen eye on bringing analysis to life.
  • Working experience with R, Eviews, or VBA Excel.
  • Interest in broadening skillset in R and python.
  • Good grasp of statistical and optimisation techniques and bringing value to clients.
  • Familiar with Google suite of advertising tools, e.g. including CM and GA360.
  • Possess business acumen and ability to work in ever-changing environment. 
  • Have serviced internal and / or external commercial clients.
  • Hungry for creating something new and making a mark.
  • Strong presentation skills written and verbal; client and internal facing.

Flexible Working

We are committed to supporting and helping the Annalect have a great work/life balance and a positive attitude to well-being. As part of this we have a flexible and hybrid working model as a core part of how we operate.

We believe flexible & hybrid working can increases individual motivation, improves performance and productivity, and reduces stress as well as helping manage wellbeing generally. We will work with you to implement the best flexible working solution for you without compromising team performance and client delivery.

Employee Benefits

We offer pension contributions, life insurance, health insurance, a generous holiday entitlement and many other employee benefits for all. We have an enhanced maternity leave, shared parental leave, paternity leave pay policy.

Diversity

At Annalect we are focused on equality and believe deeply in diversity & inclusion of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different.

We welcome remarkable people from a broad range of backgrounds who bring their diverse attitudes, opinions, and beliefs into a culture where you are treated with respect and can be comfortable at work just being you. Embracing our differences results in a stimulating and inspiring environment will lead to everyone viewing the world, our work and each other with fresh eyes.

We are keen to encourage applicants from people from all walks of life and we want you to be at your best throughout the recruitment process, please discuss any specific adjustments with a member of the Annalect People team.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/. 

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