About the Role:

Key areas of responsibility:

  • Channel buying: Buyer for central activation across social channels and YouTube
  • Optimisations: Own and manage the delivery of campaign optimisations across multiple platforms
  • Measurement: Analyse existing or historic performance: identifying opportunities, making recommendations for improvement, and generating insights to drive creative direction or future optimisation opportunities
  • Digital agenda: Be responsible for communicating new digital and channel updates to the wider team to ensure best practice and innovation in planning and buying as well as strong test and learn recommendations

You’ll be working as part of a digital marketing team within an innovation hub, running test and learn activations for major FMCG brands. The Hub’s key mission is to drive the acceleration of the Digital Transformation agenda across three pillars: digital advertising, social, and e-commerce. The Hub’s objective is to drive a strategic change in content and media to maximise efficiencies. This is a really exciting opportunity to initiate change and push creative boundaries, delivering content and media tactics that have a real impact.

This role will have dual reporting lines - into both the Digital Hub Media buying lead and the OMD EMEA Lipton team lead. This will ensure a balance of the wider agency tools and insight and along with a real understand for the Lipton brand. Lipton Digital Hub reporting line will ensure the right connections are made and the right relationships are built across the regional, local and global teams. They will also give the candidate clear insight into the Lipton brand to develop deep brand and comms ecosystem understanding. There will also be opportunity to support across PepsiCo’s Global activations across the portfolio, alongside Lipton. Social and search buying will be the responsibility of this individual with support from the agency. OMD EMEA reporting line will ensure training and knowledge requirements are met in order to supersede the role. Agency and industry insight will mean there is an expectation to deliver proactive thought leadership.

  • You will have proven experience of managing and optimising digital media campaigns across multiple platforms with an excellent knowledge of Facebook Business Manager and TikTok Ads manager
  • You will understand the roles of all relevant digital tools & systems available and know where to source information.
  • You will need to recommend how to apply digital buying to help our client's grow their business
  • Financial acumen, continually monitor and be the key lead for campaign pacing and financial investment across buying platforms, with the support of the Account Lead
  • Be a thought leader and help keep us up to date with latest digital media trends: stewarding and building relationships with media partners and making test and learn recommendations
  • Have a strong sense on measurement, performance, and tracking: Analyse existing or historic performance: identifying opportunities, making recommendations for improvement and generating insights to drive creative direction or future optimisation opportunities
  • Whilst the buying platforms used will be largely global players, you will be expected to have some international experience, having a good degree of familiarity with local market nuances
  • Work collaboratively with other internal or external teams: be it brand leads, strategists, designers or analysts to produce campaigns, creative ideas, audience segmentation, and develop innovation opportunities
  • Understand and work towards campaign KPIs
  • You will need great attention to detail, and you will ensure that the work delivered by the team is of the highest quality
  • A self-starter and passionate data driven marketer with a proven analytical understanding. You need to be a proactive and curious learner; keen to develop and learn new skills independently and share and collaborate with a wider team.
  • As an OMD EMEA employee it is your responsibility to ensure Lipton maximises the benefits connected to Omnicom’s performance offering. Unlocking value from other client work, cross agency product development and investment scale

About the Agency:

At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.

Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.

 

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/. 

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In accordance with our policy on equal opportunities in employment, OMG UK does not discriminate either directly or indirectly because of race, sex, sexual orientation, transgender status, religion or belief, marital or civil partnership status, age, disability, or pregnancy and maternity. We request this information solely for the purposes of equal opportunities monitoring. Any information provided on this form is treated in a strictly confidential manner, and only used for statistical purposes. It will not be seen by anyone involved in the recruitment and selection process, and no identifying information will be shared or published. There is no obligation on you to disclose this information, and all applicants will be treated the same whether or not they provide this information. 

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