About the Role:
We are seeking a digital performance manager to join our agency team dedicated to a top technology client.
They will be a leading force in our expanding performance team, responsible for driving campaign results and being a conduit between digital teams and our clients in the EU, UAE, KSA & TR markets. We work alongside programmatic, social, search and direct teams.
This is a unique opportunity to work with one of the world’s most exciting brands and play a fundamental role in delivering best in class digital performance execution and strategy. Extensive knowledge of at least one digital platform is key. Those who have basic knowledge across additional digital channels is a bonus, with the opportunity to deepen their learning of other platforms while in the role.
The role:
Digital campaign analysis: Analyse detailed excel raw data, pivots & dashboards to produce world class insight on campaign performance. Find individual platform details as well as an overarching campaign set of highlights that are pertinent to all digital media. Have a keen eye for detail, but without losing sight of the bigger picture.
Collaborate across teams and lead optimisation sessions: Package together findings into documents and presentations that are used to educate channel teams on how a campaign performed. Coordinate inflight optimisation sessions across multiple teams to discuss optimisation and the impact against our media KPIs.
Influence how data is surfaced: Work closely with marketing science teams to help them improve the way raw data can be delivered to allow for easier analysis. Always look for the next best view, to reduce time take to reach solutions and improve performance faster.
Client Communication: Build up the skills to become the main client point of contact across multiple digital performance campaigns. Deliver in flight, QBR and PCA performance reports that provide actionable and digestible insights for our clients in UK, US and Middle Eastern markets.
Work across multiple KPIs: Our client requires performance in all areas of their business. Learn to build an optimal media mix and select tactics that work hardest for each KPI, whether that be subscriptions, sales revenue, qualified traffic and any additional objectives.
This is a fast-paced environment, working and connecting with some of the industry’s best marketing and advertising professionals all around the world. This position reports to the Performance Director, working closely with the comms and media teams in London, Los Angeles, and local markets. You will be regularly sharing best practice and collaborating with US colleagues.
Skills / Experience:
- Advanced use of excel and pivot tables a must, used regularly in previous roles.
- Use of dashboarding software such as PowerBI, Tableau or Data Studio a plus.
- A curious learner, with great attention to detail, who works with diligence.
- Comfortable working with granular data at speed.
- Knowledge of digital media platforms and their basic limitations, either through direct executional work or indirectly through a role that involved working in conjunction with digital channels.
- History of collaboration across multiple teams (data, planning or execution teams).
- Ability to translate large amounts of data across multiple variants into a story full of tangible insights.
- A creative problem solver who can think ‘outside the box’ to find solutions.
- Exposure to media clients of a variety of levels with some presenting responsibilities a bonus.
- Implemented tests in a fair and structured way that delivered conclusive results that informed strategy.
- Comfortable in an agency with a fast paced environment, managing daily changes to priorities while maintaining the quality of regular tasks.
- Innately proactive. Always pursuing new ways of bettering campaigns and improving performance reporting.
About the Agency:
At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.
Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.