ABOUT THE ROLE
Volkswagen is the world's largest car manufacturer. It is the major brand within the Volkswagen Group which includes Bentley, Porsche, Audi, Skoda and Seat-Cupra. The auto industry is facing huge disruption with the transition to new power sources and an emerging D2C model which changes their relationship with customers and marketing.
Your role will be to lead the strategic output of the agency for Volkswagen brand. You will oversee a lean team of 2 experienced strategists – in addition to overseeing strategic input to other areas of the wider Volkswagen team. The Strategy Partner is a key role in the client relationship with frequent exposure to C-suite clients and board level projects.
The core scope of the team is the development and implementation of the global communication & media strategy at a brand level. You will lead the development of thought leadership, the overall strategic approach for media, and strategies for major global campaigns within the comms roadmap alongside other members of the team.
We do not activate from the centre, but we must deliver “top-to-bottom” strategies that connect to asset development and direct campaign activation in market.
You will also be responsible for helping develop best practice guidelines for media effectiveness, creating a data-led approach to brand building and performance driving as well as advising and steering the local markets with any of their strategic planning they are doing at a local level. For each of these projects you will be supported by the Head of Strategy and the specialist area experts.
You will report to the Head of Strategy and Global Account Lead and will work in an integrated team with Omnicom counterparts in creative (DDB), performance (OPMG/RAPP) and others to create 360 consumer journeys.
ABOUT PHD & PHD STRATEGY
PHD is a global media and communications agency built on a culture of thought leadership, creativity and innovation. Launched in the UK in 1990, as the world's first planning-led media agency and has grown into a global network spanning over 101 offices in over 90 markets, with more than 7,000 employees working with some of the world's leading advertisers. Crucially, we have retained our heritage for planning and innovation.
INTELLIGENCE.CONNECTED.
Today, we deliver transformative growth by helping our clients outthink, outpace and outgrow their competition —with intelligence connected across a next generation network — that brings everything and everyone together.
To achieve transformative growth, we see clarity in complexity. We see the bigger picture. We cultivate and celebrate intelligence in all its forms. We are focused on attracting and developing the best minds in the business. It is coded in our DNA.
Powered by our next-generation network, PHD’s advanced thinking – Intelligence. Connected. – combines data, technology, and human-centric principles to drive measurable outcomes.
That’s how we transform experiences. That’s how we move brands and businesses forward.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
