About the Role:
Managing planning, buying and effective delivery of-outcomes focused campaigns for ODEON across Europe. This will include managing both central campaign activation and supporting key local market campaign activity, while working with a broad set of disciplines and capabilities within the group
Parented by AMC but very much autonomous as a business unit outside of the holding as Odeon Cinemas Group, with operations across Europe, largely with indigenous exhibitor brands. With the account held at a UK level by MG for a number of years, we had the opportunity to centralise the business for several European markets for performance media with local ATL also a potential focus. Odeon are in the midst of repositioning themselves where we have provided strategic support and developed a new comms architecture for deployment in 2024. We have also deployed a connected reporting suite and dashboard visualisation, along with MMM for the UK market.
Key projects will include leading planning and implementation within the team, managing two direct reports, being POC with the central and local clients while working closely with the strategic lead to deploy innovative GTM approaches for brand, loyalty and movie titles across Europe.
Reporting into the Account Director, you will partner with multiple disciplines and capabilities within OMD EMEA and OMG to propose and world-class planning and implementation for the account while strengthening our overall partnership across the entirety of the Odeon Cinemas Group.
About the Agency:
At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.
Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
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