MG OMD Social Strategist

About the Role:

We are looking for a Senior Strategist to join our growing – and multi award-winning - social department at MG OMD.  A brand thinker with a deep passion for social and its unique place in understanding the culture our client’s customer connect within.  This is a new role for someone who lives to solve business problems through collaboration and insight. With an opportunity to steer the overall department’s direction, as well as our client’s needs. 

About You 

• Infectiously passionate about advertising and social in particular.  
• A pragmatic and strategic solution finder seeing challenges as shining opportunities to break new ground and showcase their thinking.  
• Thrives in a fast-paced environment, responding quickly and proactively  
• Deep in the feeds so you aren’t just looking at how brands can follow trends – you help brands understand the behaviour behind them so that they can authentically play a role.  
• A self-starter, who’ll take briefs from initial client conversation to content execution, navigating feedback and guiding teams like a pro. 
• Keen to integrate across teams to create industry leading campaigns  
• A passion for simplifying complex problems into clear and compelling POVs  

Primary Skills Required:  

• Experience developing brand, campaign and content strategies from insight through to directing the creative development and then measuring results  

• Experience in digesting, interpreting and responding to client briefs in a high-paced environment both working alone and, in a team  

• Ability to translate research and data into meaningful insights, including understanding of audience research, platform insights and social listening tools   

• Ability to use tools such as brandwatch, taggr, sprout to generate audience insights and social listening reports to inform content strategies  

• Strong client facing experience and presentation pitching abilities in a strategic capacity leading the social direction  

• A robust and extensive understanding of Social Media channels and creative best practices with strong ability to communicate and apply them (TikTok, Meta, Snap, Pinterest, YouTube, Reddit)  

• Able to manage upwards to ensure you have everything you need to work independently, and any issues are communicated in good time with clarity  

• Ability to connect social to clients wider marketing mix, strategies and priorities. Clearly voicing the unique opportunity for the channel and how it can deliver through the funnel results  

• Develop measurement frameworks that ladder back to the strategy and the client’s business and marketing objectives including experience with BLS, econometrics and illustrating ROI  

• Understand the culture of brand’s audiences, how that manifests through social and therefore how to create a role for the brand within it  

• Lead quick-turn research to unlock competitive, category and audience insights  

• Contribute to the management and mentorship of junior team members  

• Ability to elevate thinking beyond tactics to bigger, bolder ways in  

• Proficiency in research and social listening tools   

• Developing strong relationships with key strategic clients, colleagues, agency partners, and suppliers to gain their trust, respect, and confidence  

• Ensuring all our work is based on insight and accurately measured in PCAs  

• Seeking potential opportunities with the agency’s client base and proactively pitching projects / campaigns to meet their objectives  

• Collaborating closely with the Head of Paid Social to ensure our strategy is aligned and measured effectively  

About the Agency:

MG OMD was established in 1990 as a challenger media agency (Manning Gottlieb Media) that placed craft, trust and performance at the heart of media planning and buying. ​ 

Since joining Omnicom network’s OMG (Omnicom Media Group) in 1998, we have continued to retain our founding ethos of providing clients with bespoke approaches, unprecedented insight, specialism, security and transparency; helping our clients to use media to unlock their competitive advantage and deliver innovative, effective and award-winning work and campaigns that create difference that matters.​ 

MG OMD is the second-largest media agency in the UK. We are the most awarded media agency in both the history of the IPA Effectiveness Awards and Thinkbox’s TV Planning Awards and have this year been named as Agency of the Year in The Media Leader UK awards, Campaign Global awards and Campaign UK awards.  

With over 500 employees working across some of the UK’s leading brands including the John Lewis Partnership, Virgin Media O2, British Airways, Specsavers, HM Government, LNER, Sony Pictures and Age UK; it is our people who ultimately make the award-winning difference. ​ 

So, true to our ethos, we work hard at creating a spirit and atmosphere that inspires our people to be considerate, honest, and professional whilst also being stimulating, imaginative and inspirational.  ​​ 

We want people who are great to work with, fun to be with and who genuinely care; about each other, our clients, our media partners and doing great work. ​ 

In return, we provide an amazingly collaborative culture, where open communication and an unwavering commitment to diversity of thinking, diversity of background and diversity of skillsets runs through everything we do. All backed up by the highest standards of training, development and support in the industry; so much so, that we have attained IPA (Institute of Practitioners in Advertising) CPD Gold Accreditation for the 13th year running and maintained our CPD Platinum Accreditation for the 7th consecutive year, showcasing our commitment to continuous professional development. We were also featured in the Sunday Times Best Places to Work in both 2023 and 2024. Our being named is completely based on the opinions and perspectives of our employees which makes the accolade all that more special.