Role Summary
The Digital Tracking Executive is responsible for media tracking across all markets to support media activation and campaign performance on the Jaguar and Land Rover account. This will require the candidate to have the technical ability to undertake custom coding work and subsequently have the communication skills to inform and instruct local teams of developments
Key Responsibilities
- Administer partner tags within site event container tags, including upload and removal of partner tags as well as mapping data pass to partner tag
- Monitoring of data capture and flow via the TMS to partners
- Steward the approval of publishers / media partners, whilst maintaining high levels of compliance across onboarded partners
- Provide troubleshooting support around issues such as broken tags, and partner-tag misfires
- Serve as point of contact for internal and external business requirements around all tracking topics.
- Supports TMS and wider teams with leading initiatives related to product development
Additionally, individual objectives are agreed and reviewed on a quarterly basis (as a minimum frequency).
Ideal Candidate
This person will also:
- Possess a desire to work for a fast-paced, results-based company
- Have strong program management and organizational skills being able to manage multiple projects at once
- Possess strong oral and written communication skills
- Be confident in analyzing and acting on marketing data
- Skilled at solving and explaining complex problems and also providing innovative solutions
- Have the ability to define demonstrate and instruct to other team members to follow defined guidelines and regulations
- Be a self-starter, capable of setting goals and reporting progress against them
Technical skillset requirements:
- Market knowledge and experience working with Tag Management container solutions, mainly Google Tag Manager and other leading site analytics solutions e.g. Signal, Adobe and Tealium.
- Experience with commonly used Ad Serving (including Video and Rich Media) platform technologies
- Familiarity with media/advertising technology commonly used across digital marketing channels
- Experience with URL tagging and URL structure at an advanced level
- Understanding of the digital marketing or related sector especially on-site tracking tool
- Knowledge of HTML/HTML5, XML, JavaScript, CSS and http protocols
- Strong understanding of web technologies (e.g. http packet sniffing, URL structures, JavaScript, redirects etc.)
Key Experience:
- Ad Operations and Ad Serving experience, knowledge and extensive experience using both DCM and GTM interfaces is essential.
- Experience of managing, training and having responsibility for overseeing a team
- Knowledge of other 3rd Party tools such as Adobe Analytics is advantageous.
- Principal responsibilities will be planning ad serving / tagging structures and building global guidelines to govern ad server usage for key global clients
- Ensuring that adserving accounts for key clients are set up optimally for agency and client requirements.
About Annalect
Annalect is the data, technology, and analytics division of Omnicom.
We help CMOs and their teams harness data, technology, and advanced analytics to grow their brands.
We have built a variety of innovative product and specialist service solutions for clients and agency partners.
We build and maintain the Omni platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology with Omni.
Omni has over 30,000 active users and is recognized in the industry as a leading marketing platform. We continuously innovate the platform to ensure our clients stay ahead of their competitors in data driven marketing.
Our team of Annalectuals is growing rapidly and are based in over 80 countries around the globe, supported by global and regional team hubs in NY, London, Singapore, Gurgaon, Bangalore, and Hyderabad.
The EMEA team is responsible for global and regional relationships clients led from London, as well as the development of new data-driven marketing capabilities. They form part of our global team and collaborate closely with local market Annalect teams across EMEA as well as regional Omnicom agency partners.
Flexible Working
We are committed to supporting and helping Annalectuals have a great work/life balance and a positive attitude to well-being. As part of this we have a flexible and hybrid working model as a core part of how we operate.
We believe flexible & hybrid working can increases individual motivation, improves performance and productivity, and reduces stress as well as helping manage wellbeing generally. We will work with you to implement the best flexible working solution for you without compromising team performance and client delivery.
Employee Benefits
We offer pension contributions, life insurance, health insurance, a generous holiday entitlement and many other employee benefits for all. We have an enhanced maternity leave, shared parental leave, paternity leave pay policy.
Diversity
At Annalect, we are focused on equality and believe deeply in diversity & inclusion of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different.
We welcome remarkable people from a broad range of backgrounds who bring their diverse attitudes, opinions, and beliefs into a culture where you are treated with respect and can be comfortable at work just being you. Embracing our differences results in a stimulating and inspiring environment will lead to everyone viewing the world, our work and each other with fresh eyes.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.