TEAM RESPONSIBLITIES:
Marketing Intelligence and Reporting is an SME team that provides deep expertise in selling and delivering several Omni client solutions. These solutions are major differentiators that puts Omnicom ahead of the competition. Specific responsibilities of the team are listed below.
- To scope and deliver all Omni Marketing Intelligence and Reporting work for Omnicom clients, including:
- Data Taxonomies design & maintenance
- Data Governance and QA
- Dashboard design, build and maintenance
- Data Pipelines design & delivery
- TW/Planit (& TrackIT, SignIT) Deployment and Maintenance
The Marketing Intelligence and Reporting team works very closely with the US Marketing Intelligence team and the Annalect India team to deliver scalable solutions at a global level.
ROLE SUMMARY:
We are looking for a Marketing Intelligence & Reporting Director, who will lead all Marketing Intelligence & Reporting workstreams for one of Omnicom’s global clients.
You are passionate about telling stories through creative representation of data. You have very good grasp of collecting, processing and analysing large scale media data. You understand data infrastructure and data operations and know the challenges of building enterprise scale performance reporting. You want to work in regional and global roles with opportunity to drive best practices and innovation across agencies and teams around clever use of data in marketing.
KEY RESPONSIBILITIES:
- Lead all Marketing Intelligence & Reporting workstreams globally for a Tier 1 global Omnicom client. You will lead client conversations as subject matter expert, and be responsible for all aspects of successful scoping, execution, and delivery of the projects
- Operate across additional clients where required, supporting wider MI&R reporting vertical team with expertise and direction.
- Support MI&R Data Partners and team Lead in positioning Annalect EMEA team as the center of excellence for Reporting in EMEA
- Partner with Annalect’s global performance reporting team to ensure all projects are appropriately priced, resourced and the project teams are onboarded in a timely manner
- Ensure clear communication and alignment between the client, client teams, and Annalect India team/ Be responsible to identify and remove any blockers or risks in the projects
- Oversee and ensure all projects conform to the Taxonomy, naming conventions and governance best practices set by the global performance reporting team
- Design functional solutions of data pipelines, data operations, reporting and underlying data infrastructure as a part of project scoping
- Be responsible for creating and communicating EMEA standards and best practices for Marketing Intelligence & Reporting
- Work with EMEA country-specific teams to identify their current state of data ops and performance reporting and establish action plans towards a standardised and harmonised way of providing reporting services to Omnicom clients in EMEA
- Participate in running a community of data ops and performance reporting experts across the EMEA region
Additionally, individual objectives are agreed and reviewed on a quarterly basis (as a minimum frequency).
NICE TO HAVES:
- Minimum 7 years of experience in running a data operations, media operations, reporting, dashboarding, or a related business intelligence practice
- Experience of working in marketing communication companies is highly desirable
- Experience in campaign performance reporting or programmatic performance reporting is highly desirable
- Strong commercial acumen with experience of writing proposals with a variety of pricing components including, but not limited to, FTE rates, offshore rates, third party vendor costs, data infrastructure costs
- Proven track record of selling packaged reporting solutions by presenting the solution, demonstrating value and articulating competitive advantage over competitors’ solutions
- Strong functional understanding of data and data infrastructure
- Strong coordination and operational skills
- Ability to define and operationalise processes and best practices
- Ability to coordinate and effectively communicate across a wide range of geographically distributed teams – a master orchestrator
- Ability to lead and create high functioning teams
- Comfortable in client facing role with experience in fostering positive working relationship
- Extensive experience with Power BI a must
- Additional experience with one or more of Tableau or MCI (Datorama) preferable
- Practical experience with Alteryx, GCP or SQL desirable
FLEXIBLE WORKING
We are committed to supporting and helping Annalectuals have a great work/life balance and a positive attitude to well-being. As part of this we have a flexible and hybrid working model as a core part of how we operate.
We believe flexible & hybrid working can increases individual motivation, improves performance and productivity, and reduces stress as well as helping manage wellbeing generally. We will work with you to implement the best flexible working solution for you without compromising team performance and client delivery.
DIVERSITY
At Annalect, we are focused on equality and believe deeply in diversity & inclusion of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different.
We welcome remarkable people from a broad range of backgrounds who bring their diverse attitudes, opinions, and beliefs into a culture where you are treated with respect and can be comfortable at work just being you. Embracing our differences results in a stimulating and inspiring environment will lead to everyone viewing the world, our work and each other with fresh eyes.
We are keen to encourage applicants from people from all walks of life and we want you to be at your best throughout the recruitment process, please discuss any specific adjustments with a member of the Annalect People team.
Employee Benefits
We offer pension contributions, life insurance, health insurance, a generous holiday entitlement and many other employee benefits for all. We have an enhanced maternity leave, shared parental leave, paternity leave pay policy.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.