PHD Global has an exciting opportunity for a talented biddable media expert, with experience running complex, multi-market agency operations, as we roll out a new global operating model for one of our prestige Omnicom clients’, Diageo. 

Managing the biddable media governance program for Diageo’s best practice across search, social and programmatic, this individual will play a key role in ensuring consistent application of known best practices and mandated global requirements. Ultimately achieving global efficiency and effectiveness targets.

Reporting into the Global Programmatic Director to elevate best practice guidelines in line with econometrics, attribution and media performance insights. From developing new guidelines with our primary DSPs and Social partners to refining and governing existing global platform scorecards. Collaborating with regional platform leadership to calibrate accordingly for regional nuance.  

Operationalising enablement programs in market. Including, but not limited to Programmatic Supply Path Optimisation, scaling bid optimisation solutions, omni media growth strategies and developing custom solutions for data-driven sales driving tactics with our global partners. Partnering with the Data Solutions Director to land and scale new data products using Diageo’s 1P data in more markets with consistently. 

 

About You;

  • Have experience in activating social, social and programmatic media.

Whilst this role will not involve activating campaigns in platforms, having the experience in doing so at scale and ideally in multiple international markets is critical in order to succeed in building trust with the local agency activation teams and highly experienced clients.

  • Be highly organised with attention to detail.

Diageo have extremely high standards for alcohol advertising regulations, media supply chain transparency, brand suitability and best practice governance. The Digital Platforms Director is required to manage multiple complex workstreams simultaneously, whilst having an eye for detail.

  • Have an opinion on the industry and how we should respond

A genuine interest in the digital media industry and willing to share their experience and knowledge is crucial. An understanding of the programmatic supply chain and evolving space of bid optimisation will be required in order to build a competitive advantage for our client.

  • Be a natural collaborator and leader

Work and collaborate with internal teams (digital media, data innovation, digital operations, and regional teams in particular) as well as external (client, consultants, contractors, media partners). You will need to liaise with different teams in different parts of the world to make this role work.

 

Responsibilities 

Digital Media Excellence

  • Support the media transformation agenda including omni channel media, connected data driven activation, progressive media & sustainable marketing
  • Collaborate with the Marketplace Director to identify and grow approved inventory.
  • Market engagement to communicate updates and manage new local requests.
  • Owner of global biddable media guidelines ensuring regular updates are made by channel specialists
  • Develop new global best practice based on proven drivers of performance
  • Work in partnership with OMG and Diageo programmatic leadership to expand capabilities geographically that drive efficiency performance. For example, The Trade Desk’s Predictive Clearing product, our partnership with SciBids and others.

Digital Platform Governance

  • Leading the European governance program for social and search
  • Owning the global roll out of Omni governance technologies to automate and scale the application of best practice in biddable platforms
  • Develop, coordinate and collaborate with regional digital platform teams on the global digital platform governance program, including governance of approved buying platforms.
  • Driving consolidation of buying platforms linking to Reach & Frequency goals, Omnimedia development plans and pushing specialist platform tools.
  • Operational media lead for the compliance the Diageo Marketing Code globally

 

 

PHD is a growth-focused media agency driven by innovation and creativity.

Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly.

Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.

Over the many years that have followed, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation.  

Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.

https://www.phdmedia.com/

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/. 

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