Who we are:
OKX is on a mission to make crypto investing and trading more accessible to anyone around the world. We are building the next generation of tools to help onboard the investors and traders who have been on the fence about crypto. We are a collective of engineers, product managers, and marketers with a common passion to help decentralize finance and level the economic playing field for everyone around the world.
What we’re looking for: We’re seeking a talented and passionate Lifecycle Marketing Lead to join our Growth team. Data analysis as well as ingenuity and creativity are vital as this role will be driving improvements to our products, user experiences and marketing campaigns across all surfaces of our platform (email, push, in-app messages, web+app screens, retargeting banners).
Top responsibilities:
- Develop, manage, and optimize promotional & product email, push, and web campaigns
- Manage strategy for key consumer lifecycle segments, ensure business objectives are met
- Analyze campaign performance to provide actionable recommendations to the marketing & product strategies based on performance
- Oversee marketing campaigns from start to finish: You will design experiments, develop campaign strategy, and drive execution of the campaign.
You’d be a great fit if you have the following skills:
- 5+ years of lifecycle marketing experience, ideally with a mix of big corporate & startup experience
- Can manage campaigns & programs from concept through execution. Skilled at strategy through execution.
- Experience with AB Testing & experiment development.
- Are a strong collaborator. Can work closely with teams across the organization
What makes you stand out from the rest:
- Strong eye for design
- Crypto experience or a willingness to learn
- Appetite to expand growth skills in email, push, or web marketing
- Located or willing to relocate to Singapore
