Appier- Fortune's global top 50 A.I. startups, is publicly listed in Tokyo, a software-as-a-service (SaaS) company that provides a full set of digital marketing solutions to clients. Appier is a martech/adtech company with 17 global offices and 600+ employees that works with 1,000 renowned brands, founded in 2012 and is listed on the Tokyo Stock Exchange.



About the role


We're looking for a Marketing Manager passionate about building brand and driving business results across the Asia-Pacific including Greater China and Southeast Asia via integrated channels, especially in offline channel


Responsibilities of the role


  • Strategize and plan annual integrated marketing plan for Southeast Asia.
  • Develop and execute offline marketing programs for the purpose of increasing lead generation, company awareness, and thought leadership.
  • Build new offline vehicles to drive leads and support customer pitches.
  • Align communications for product strategy and messaging with the company's broader communications.
  • Work with designers to support the development of innovative and engaging marketing assets including but not limited to infographics, corporate and product collateral, case studies, and other tools as needed.
  • Measure event effectiveness and align follow-up efforts.
  • Execute ongoing marketing campaigns and programs, including measurement, logistics support, and changes/improvements.
  • Collect market information about Appier's target markets, events and trade shows relevant and helpful to Appier's business development across Asia.
  • Coordinate with vendors to efficiently deliver marketing materials with good quality.


About you


  • 8+ years of experience in marketing communications experience, and aligning communications with a broader brand and product messaging direction.
  • Experience in content marketing and familiarity with SEO principles.
  • A self-driven and creative individual with excellent communication and interpersonal skills
  • Work with local and regional stakeholders to align marketing strategy, business plan and local market relevance to optimize and enable asset planning and content story-telling development from online to offline.
  • Strong writing/editing skills and fluent in oral and written English and Chinese.
  • Good command of written and spoken English; the ability to write effective copy in English.
  • Continuously build and maintain relationships with key online/offline media outlets, editors to elevate brand visibility for the affricate marketplace.
  • Manage owned marketing budget and well-control budget on project basis.

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