About the role

The primary role of the Campaign Analyst is to create and maintain ad campaigns with Appier proprietary product.

 

Task of the role

  • Execute and maintain ad campaigns in Appier proprietary products.
  • Plan and manage multinational advertising campaigns, formulate localized advertising strategies.
  • Analyze data and performance of campaigns, detailed optimization to reaching client’s KPI.
  • Co-work with sales managers, account managers, product managers and on various optimization related projects.
  • Adjust and improve the effectiveness of AI models. Improve overall performance of the system.
  • Provide historical data and estimation of performance for the business development team. Assist the development of new customers.

About you

Who you are:

  • Quick learner who loves to pick up new tools/software for reporting and analysis.
  • Organized, detail oriented and highly focused.
  • Cool under pressure and able to concentrate in the middle of any chaos.
  • Creative problem solver, self-motivated and self-driven.
  • Logical thinker with solid stat. background.
  • A good team player – can work with sales team, account team and campaign team to strategize and optimize campaigns for performance.

What you need: 

  • 0-1+ years working experience. RTB/Programmatic buying experience a plus.
  • Passion for online advertising and/or game-changing technology.
  • Eagerness to work in a start-up team environment that will be rapidly changing.
  • You can use Excel and you’re not afraid of Pivot Tables.
  • Flexibility to occasionally work at odd hours when necessary (from home).
  • This role needs to work on weekend shift.
  • Minimum BA/BS University degree or related experience.
  • Business level fluency in English (TOEIC 750+, GEPT High-Intermediate level, TOEFL 90+, IELTS 6.5+).
  • Exposure to online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile, social a plus.

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