About Appier
Appier is an AI SaaS company on a mission to make AI easy, by making software intelligent. Founded in 2012, Appier has 17 offices across APAC, U.S. and Europe and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more information.
About the role
Appier’s Growth & Marketing team is looking for a Senior Digital Marketing Specialist to handle all strategic online initiatives for Appier. The role will be part of Appier’s Growth team, where we piloted pushing growth strategy in a B2B business.
Responsibilities
- Define and create leads acquisition and nurturing strategy.
- A consistent record of growing rankings, traffic, and or revenue through SEO tactics and experimentation.
- Optimize acquisition funnels so that we understand where and how to invest in our most efficient digital channels, including own media (e.g. website, SEO, email) and paid media (e.g. SEM, LinkedIn, Facebook)
- Create, execute and measure experiments (e.g. A/B test) with the goal of increasing conversion across the acquisition funnel
- Build dashboards and reports to monitor campaign performance to make key decisions
- Constantly brainstorm new and creative growth strategies
- Partner effectively within the Growth team (e.g. content, event, sales enablement, inside sales) to execute on key strategic projects
- Standardize and optimize the process for capturing, tracking, and reporting on digital leads / sales.
- Evaluate emerging technologies. Provide perspective for adoption where appropriate
About you
[Essential]
- 5+ years experience developing marketing automation strategy and executing campaigns through a marketing automation platform
- Hands on experience using HubSpot and Salesforce to manage multiple marketing channels (Email, Web, Ads, in-product messaging, etc.) to drive results in a B2B or performance marketing capacity
- Experience working with marketers to plan and deliver channel strategy for marketing campaigns
- Expertise in SEO, Google Analytics, Google Ads, LinkedIn Ads, Meta Ads, and Excel.
- Strong track record of cross-functional collaboration
- Identify and understand campaign optimization and meet our KPIs
- Ability to work independently and proactively, strong project management skills.
- Comfortable with ambiguity and enjoy working at a fast-paced startup where the business is continually evolving
Why join us?
We believe in building a great working environment where passionate individual can give their best, and to work with a talented team. To reward Appiers for their contribution, we also work hard to offer perks and benefits to make their life better
Perks and benefits
- Company office locations at the heart of central business district (CBD) in all our countries.
- Well stocked pantry with snacks and drinks
- Health insurance for all employees
- Your choice between Mac and Microsoft OS
- Frequent company and team gatherings to celebrate success and life in general
