When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour. Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us. It began with our founder Will, arriving in London over 5 years ago and finding it almost impossible to order great food, despite the wealth of incredible restaurants in the city. Fast forward 5 years and we operate in 13 countries with over 50,000 riders who deliver orders from 50,000 restaurants in over 200 cities worldwide.
We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We are providing people with limitless access to different cuisines and restaurants, turning cooking from a chore to a choice, and giving people the freedom to eat what they want, when they want, where they want it.
We work with riders, restaurants and consumers. We operate one of the most complex three sided marketplaces in the world and we do this in real time. Millions of customers and thousands of restaurants and riders rely on us to match them within milliseconds. The algorithms behind that marketplace are the secret sauce that allow us to deliver our orders in under 30 minutes.
And we’re just getting started
The scale of the opportunity ahead of us is immense. The global food market is valued at £7.7 trillion but only 1% of it is currently online. Contrast that with the digital disruption of countless other industries - from banking and travel to retail and communications - it’s clear that our journey in the food sector has only just begun.
We are already a multi-billion dollar company that is more than doubling in size every year. Deliveroo came top in the FT’s’ list of Europe’s fastest growing 1000 companies in 2018, and we were the first company ever to win Deloitte’s ‘UK Top 50’ two years in a row. Yet most of the extraordinary value this company will generate lies ahead of us.
The Head of Promotions will be responsible for creating, aligning and executing on Deliveroo’s promotional strategy. The strategy should span across both Deliveroo-funded and Restaurant/Partner-funded promos and discounts. It should address how we can get achieve a deeper understanding of the types of offers/discounts we should run to improve value-for-money perception while being economically sustainable, as well as how to present and communicate these offers.
Create a consumer-centric promotional strategy, aligning stakeholders, and leading execution - align on objectives/approach/key priorities/ success metrics
Develop playbooks for promotions in each of Deliveroo’s markets.
Work with local markets to create a compelling consumer-led promotional calendar,
Launch new types of relevant /branded /large scale & everyday promos (e.g. Deal of the Day, holiday-driven) providing value to our customers and differentiating from competition
Deepen our understanding of offers/promos and role they play
Work with Data Science to analyse effectiveness of different offer types/discount depth and mechanics Understand role of promos on consumer’s perception of price and value for money
Understand impact on incrementality vs. redistribution of orders
Work with Marketer and Restaurant teams to source relevant and compelling offers for our customers, based on newly acquired understanding of offer effectiveness and promo calendar
Help promote restaurant understanding of offers
Work with Design/Product/Experience to improve merchandising of these offers, including optimal placements, descriptive copy, visual identity and personalisation
Work with CRM and other marketing channels to ensure these offers are optimally communicated offsite
Create tighter oversight of Deliveroo-funded voucher budget to driver smarter investments
Act as a best-practice center for Deliveroo-funded vouchers
Introduce / chair voucher approval process (tbc)
Manage in-market stakeholders requests, coordinate to get input
Recommend changes to vouchering budget
Work with Finance/DS/Product teams to introduce tools and processes to systematically measure and assess effectiveness of offer-related campaigns
Perform regular competitive benchmarking on offers/discounts/merchandising
7+ years work experience, including relevant promotions/merchandising/marketing marketing experience in retail/e-commerce environments
Strong analytical skills and financial acumen
Prior experience working with product/design/insights teams.
Excellent project management and communication skills including the ability to influence stakeholders
Strong knowledge of marketplace businesses/ experience in a high-growth business environment or start-up a plus; experience managing/working with multi-country teams a plus; experience in promotionally-driven business environments a plus.
Life at Deliveroo
We are a small team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, we’re always looking for new ideas and we’re very transparent about the decisions we make and why we make them.
There are so many questions we need to answer and plenty more we haven’t even encountered. How do data and technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind? At Deliveroo these are just some of the tough problems we are solving - and there is no challenge that cannot be yours. No solution is owned by a particular team, which means the scope for growth and personal impact is enormous.
Benefits and Diversity
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.
In 2018 we announced our decision to give every employee equity in the company. We did this because we wanted all of our employees, regardless of location, level or role to be owners and because we believe that this is the right thing to do. We believe this helps build a culture where everyone is committed and able to share in the company’s success.
We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing start-up’s around