Social Media Executive

Purpose of Job: 

As the Social Media Executive will manage all Deliveroo social media channels as part of the brand team. You will manage the creative development of all content against the social media plans. You will also support translating and copy writing all Arabic content for the UAE. You will report to the Senior Brand Manager in the UAE and be based in our Dubai office (DIFC). We are operating on a hybrid model, and you will come into the office three times a week.


  • Collaborate with other teams to manage social media content creation and production for restaurants, grocers, and retailers. This includes managing shoots with the commercial teams, along with producing content related to new additions of brands to our platform, and promotion of tactical offers from existing brands.
  • Brief design team and agencies on creatives and manage all the projects.
  • Work with the Brand team and the global social team on creating brand social content. This includes research, content strategy development, brainstorming, creative development, launching content on all channels, boosting content, community management, and regular reporting. 
  • Be the main POC with the social media agency to manage the daily content development and the monthly social calendars. This includes briefing campaigns, producing all assets for different Roo social channels (including shoots), writing captions, posting content, and finally reporting on all social content and social pages performances.
  • Facilitate localisation of global campaigns on social channels through audience specific copywriting in English and Arabic
  • Take ownership of Arabic copywriting for the UAE and Qatar


  • This role is open only to UAE National
  • UAE passport & Family book (Khulasat Al Qaid)
  • Fluent written and spoken Arabic is essential
  • 1 year of work experience on the different social media platforms, i.e., Meta, Instagram, and TikTok.
  • Degree in marketing, communication studies, journalism, creative writing, or similar.
  • Up to date on all the social trends/lingo and industry best practices.
  • Good knowledge of hyperlocal nuances and insights.
  • Basic knowledge of social media performance metrics.

Nice to have

  • Current social media work experience
  • Knowledge on social media listening and reporting tools
  • Knowledge on social media business suites is also
  • Photography and editing skills

Why Deliveroo

Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

Workplace & Benefits

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.


At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.

We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.

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