Job Description

As the scale and complexity of Deliveroo grows, we’re looking for a passionate and organised Global B2B Lifecycle Marketing Executive to join our expanding team. This is the perfect opportunity to develop and build out a function for someone at the start of their career looking to build relationships and gain expertise from working alongside industry leaders. This role will support in the execution of global B2B marketing planned campaigns for Deliveroo for Work, the corporate arm of Deliveroo.

You will be working closely with and supported by the Senior B2B Marketing Manager who will assist and support on the global strategy of lifecycle automated journeys and planned marketing campaigns. You’ll also work alongside and have the support of the CRM ops manager. You will be responsible for supporting the DFW Marketing team in the execution of automated lifecycle marketing programs globally to onboard, engage and reactivate our clients. 

The successful candidate will also work closely with the local market account management and Sales teams to recommend new programs to set up in order to deliver improved outcomes for our team. 

 

Responsibilities 

  • Owning the end-to-end execution of global DFW lifecycle campaigns and landing pages globally using Pardot and Marketing Cloud (marketing & sales CRM tool)

  • Basic knowledge of HTML is required

  • Working closely with the localisation and legal teams to scale lifecycle marketing initiatives globally 

  • Working closely with the local markets to have content reviewed and approved

  • Building automated lifecycle marketing programs with the support of the CRM Ops Manager and B2B Senior Marketing Manager

  • Ensuring all emails, landing pages, forms and links are set up with the relevant tracking

  • Upholding a high standard in reviewing and finalising customer facing communications

  • Having a methodical approach to email and landing page QA testing

  • Recommending improvements to the internal email builder to send best-in-class marketing emails

  • Sharing post launch campaign reports with the business, including engagement metrics, experiment results and key learnings 

 

Requirements 

  • Degree level education 2:1 or above 

  • Previous experience in marketing or a relevant degree

  • On the job experience of 1-2 years using CRM platforms

  • Analytical mindset, comfortable analysing the success of the lifecycle marketing campaigns

  • Basic HTML knowledge 

  • Strong attention to detail 

  • Natural communicator, with strong verbal and written communication skills 

  • A team player - willing to go the extra mile to meet tight deadlines 

  • Able to work effectively remotely when required 

 

Desirable

  • B2B marketing background preferred 

  • Experience using Salesforce CRM, Pardot, Marketing Cloud or other ESP tools such as Eloqua, Marketo, ExactTarget etc

  • Experience building emails and landing pages 

  • Experience working in a multinational / multi-market organisation 

 

Why Deliveroo?

Deliveroo is a hyperlocal three-sided marketplace. Our platform connects local consumers, restaurants and grocers, and riders to fulfil a mission critical, emotional purchase in under 30 minutes. 

Our mission is to build the definitive online food company. We want to be the platform that people turn to whenever they think about food. 

Over the past eight years we have obsessed over every detail of how to create the best online food content and delivery experience, becoming experts in the technology and logistics that make our marketplace work seamlessly. 

Today we now operate in 12 markets, with over 100,000 riders who deliver orders from 115,000 food merchants to millions of consumers. Every single month, every single year, we focus on getting better, focusing on great food and being customer-obsessed. 

And we’re just getting started 

The scale of the opportunity ahead of us is immense. The global food market is valued at £7.7 trillion but only 1% of it is currently online. Contrast that with the digital disruption of countless other industries - from banking and travel to retail and communications - it’s clear that our journey in the food sector has only just begun. 

We are already a multi-billion dollar company that is more than doubling in size every year. Deliveroo came top in the FT’s’ list of Europe’s fastest-growing 1000 companies in 2018, and we were the first company ever to win Deloitte’s ‘UK Top 50’ two years in a row. Yet most of the extraordinary value this company will generate lies ahead of us.

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