Why Deliveroo?

When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour.  Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us. It began with our founder Will, arriving in London over 5 years ago and finding it almost impossible to order great food, despite the wealth of incredible restaurants in the city.  Fast forward 5 years and we operate in 13 countries with over 50,000 riders who deliver orders from 50,000 restaurants in over 200 cities worldwide.

We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We are providing people with limitless access to different cuisines and restaurants, turning cooking from a chore to a choice, and giving people the freedom to eat what they want, when they want, where they want it.

We work with riders, restaurants and consumers. We operate one of the most complex three sided marketplaces in the world and we do this in real time. Millions of customers and thousands of restaurants and riders rely on us to match them within milliseconds. The algorithms behind that marketplace are the secret sauce that allow us to deliver our orders in under 30 minutes.

And we’re just getting started

The scale of the opportunity ahead of us is immense. The global food market is valued at £7.7 trillion but only 1% of it is currently online. Contrast that with the digital disruption of countless other industries - from banking and travel to retail and communications - it’s clear that our journey in the food sector has only just begun.

We are already a multi-billion dollar company that is more than doubling in size every year.  Deliveroo came top in the FT’s’ list of Europe’s fastest growing 1000 companies in 2018, and we were the first company ever to win Deloitte’s ‘UK Top 50’ two years in a row. Yet most of the extraordinary value this company will generate lies ahead of us.

 

The role

The Head of Strategy & Performance Marketing will be mainly responsible for monitoring performance of marketing activities and build insightful analysis to build recommendations for future marketing plans. This will include building analysis dashboards and reportings to follow up all marketing activities performance, such as promotions campaigns (vouchering, % off, free item…), CRM campaigns, but also more top-funnel activation (Brand, Media…). The main objective is to ensure we pull systematic insights from post-campaign analysis and build knowledge and recommendations for future activations. 

At the end he/she will contribute to the strategy of the Marketing department and will be responsible for ad hoc, high impact projects of the French Marketing BU.

The position will report directly into the Marketing Director. 

 

Responsibilities

  • Measure and monitor the impact and effectiveness of all promotion and CRM activities, and build recommendations for improvements
  • Define a market-winning customer proposition at a hyper-local level
  • Create levers to allow us to flex our customer proposition.
  • Contribute to continuous improvement across all of France Marketing BU
  • Collaborate inside the Marketing department and the wider business units to manage cross-functional projects (Operations, Commercial, Finance etc.)
  • Drive in strategic, financial and operational planning and execution
  • Leverage your financial and strategic experience to identify areas of strategic interest and frame approaches to tackle them
  • Collaborate with senior stakeholders in the business to develop, track and analyse performance on strategic issues of importance
  • Ensure strong collaboration with central functions in execution of country initiatives, deployment of new products/capabilities and alignment with company-wide missions
  • Drive key resource allocation discussions and implementation with other functions
  • Conduct benchmarking (over time, across markets and vs competition) to identify areas of opportunity
  • Define “success” and suggest corresponding KPIs and incentive structures
  • Run regular cadence of performance reviews (e.g. weekly and monthly ops reviews by market)
  • Actively seek problems to solve and provide quick go-to-market solutions

 

Requirements

  • 3-6  years experience in Marketing Performance, strategy consulting, finance, or banking. Relevant experience in a high growth / fast paced environment preferred
  • Highly proficient in data analysis, a strong communicator and a trusted problem solver
  • Advanced Excel skills required and experience with SQL and data visualisation applications preferred
  • Able to manage multiple tasks and projects simultaneously
  • Fluent in English
  • Customer-centric, and good business acumen 
  • A leader and manager - prior experience in team management is preferred
  • A builder - able to deliver approaches, processes, tools and structured change methodologies
  • Effective communicator - able to disseminate ideas in a clear, concise manner to the relevant stakeholders within the Operations team, within the Deliveroo France team and with the wider Global team. Able to communicate to the highest level of the the organisation (C-level)
  • Have an opinion - know your stuff and be prepared to debate it to arrive at the best solution for Deliveroo
  • Inquisitive and forward-thinking - curious, thoughtful and happy to question the status-quo. Keeps pushing for further improvements
  • Adaptable Fixer - enthusiastic, flexible & adaptable with the ability to remove barriers & bottlenecks via facilitation, creativity & resourcefulness. Don’t slavishly follow processes if they aren’t right
  • Stakeholder management - this team only succeeds if it can influence and persuade
  • Workload management - able to prioritise work by considering the impact and scale of the work, as well as managing time effectively to meet deadlines

 

Life at Deliveroo

We are a growing team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, we’re always looking for new ideas and we’re very transparent about the decisions we make and why we make them.

There are so many questions we need to answer and plenty more we haven’t even encountered. How do data and technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind? At Deliveroo these are just some of the tough problems we are solving - and there is no challenge that cannot be yours. No solution is owned by a particular team, which means the scope for growth and personal impact is enormous.

Benefits and Diversity

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.

In 2018 we announced our decision to give every employee equity in the company. We did this because we wanted all of our employees, regardless of location, level or role to be owners and because we believe that this is the right thing to do. We believe this helps build a culture where everyone is committed and able to share in the company’s success.

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing start-up’s around

 

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