The Demand Generation Associate will sit within the newly formed Local Activation Team. The team is responsible for developing the strategy for how Deliveroo wins at a local and hyper-local level. This includes identifying target audiences, commercial insights and consumer insights to develop highly relevant and engaging messaging across key cities. 

The team utilises these insights to develop local campaign toolkits, that they then execute tactically in key cities and neighbourhoods to unblock consumer barriers and win market share. 

Within the team there is the Head of Local Activation that is supported by the Senior Local Activation Manager in leading the strategy, Demand Generation Associates and Demand Generation Executives that are responsible for performance and activity in their individual focus regions and cities. 

The role

The Demand Generation Associate will report directly into the Head of Local Activation. They will work collaboratively with the Growth Manager/Director to evaluate the commercial needs and hyper/local opportunities within each priority city that they are responsible for. 

They will identify which marketing levers need to be pulled (eg. Awareness, Conversion, Daypart Sales) and develop a bi-annual Demand Generation calendar that supports this. They will work cross-functionally with the HOLA to align stakeholders within the Marketing and Commercial teams, before executing against these plans. 

They will execute a variety of campaigns from templated hyperlocal campaigns, national upweights and partner-rx promotional campaigns. In addition, they will develop briefs for sign-off by the Head of Local Activation and the Sn Local Activation Manager, to develop further bespoke hyperlocal campaigns that are not already available. 

To execute these plans, they will hyperlocalise templated campaigns with tools like Looker and the Local Activation Portal, as well as working with stakeholders both internally (UK Marketing Team, Global Marketing Channel owners, Global Design Studio, Commercial, Finance, Operations, Legal) and externally to implement across the marketing mix (media owners / local activation agencies).    

They will be responsible for delivering campaigns on-budget, optimising activity throughout and conducting a full Post Campaign Review to report on CPIO/ROI and learnings. 

In addition, they will present learnings across the Local Activation team and wider Marketing team, helping to demonstrate the positive CPIO/ROI of hyperlocal activity whilst elevating the team profile.

Requirements

  • 3+ year experience marketing or agency experience executing local marketing campaigns, across the marketing mix. 
  • You will have experience of hyper localising national campaigns. 
  • You will have experience evaluating campaigns and providing future recommendations. 
  • You’re skilled at planning, organising, prioritising and executing simultaneous projects and activities at once. 
  • You have experience managing multiple stakeholders and are confident in presenting your ideas. 
  • You are a self-starter attitude that’s comfortable with constant change and enjoys working in a fast-paced environment.
  • You have a proven track record in making things happen - delivering results quickly and efficiently.

Why Deliveroo?

When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour. Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us. It began with our founder Will, arriving in London in 2004 and finding it almost impossible to order great food, despite the wealth of incredible restaurants in the city. In 2013 Deliveroo was launched. Fast forward to 2020 and we operate in 12 markets with over 60,000 riders who deliver orders from 60,000 restaurants in over 500 cities worldwide.

We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We are providing people with limitless access to different cuisines and restaurants, turning cooking from a chore to a choice, and giving people the freedom to eat what they want, when they want, where they want it.

We work with riders, restaurants and consumers. We operate one of the most complex three sided marketplaces in the world and we do this in real time. Millions of customers and thousands of restaurants and riders rely on us to match them within milliseconds. The algorithms behind that marketplace are the secret sauce that allows us to deliver our orders in around 30 minutes.

And we're just getting started.

The scale of the opportunity ahead of us is immense. The global food market is valued at £7.7 trillion but only 1% of it is currently online. Contrast that with the digital disruption of countless other industries - from banking and travel to retail and communications - it's clear that our journey in the food sector has only just begun.

We are already a multi-billion pound company that has grown rapidly. Deliveroo came top in the FT's' list of Europe's fastest growing 1000 companies in 2018, and we were the first company ever to win Deloitte's 'UK Top 50' two years in a row. Yet most of the extraordinary value this company will generate lies ahead of us.

Life at Deliveroo

We are a small team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, we’re always looking for new ideas and we’re very transparent about the decisions we make and why we make them.

There are so many questions we need to answer and plenty more we haven’t even encountered. How do data and technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind? At Deliveroo these are just some of the tough problems we are solving - and there is no challenge that cannot be yours. No solution is owned by a particular team, which means the scope for growth and personal impact is enormous. 

Benefits and Diversity

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.

In 2018 we announced our decision to give every employee equity in the company. We did this because we wanted all of our employees, regardless of location, level or role to be owners and because we believe that this is the right thing to do. We believe this helps build a culture where everyone is committed and able to share in the company’s success.

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to anyone of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing start-up’s around.

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