Why Deliveroo?

When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour.  Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us. It began with our founder Will, arriving in London over 5 years ago and finding it almost impossible to order great food, despite the wealth of incredible restaurants in the city.  Fast forward 5 years and we operate in 13 countries with over 50,000 riders who deliver orders from 50,000 restaurants in over 200 cities worldwide.

We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We are providing people with limitless access to different cuisines and restaurants, turning cooking from a chore to a choice, and giving people the freedom to eat what they want, when they want, where they want it.

We work with riders, restaurants and consumers. We operate one of the most complex three sided marketplaces in the world and we do this in real time. Millions of customers and thousands of restaurants and riders rely on us to match them within milliseconds. The algorithms behind that marketplace are the secret sauce that allow us to deliver our orders in under 30 minutes.

And we’re just getting started

The scale of the opportunity ahead of us is immense. The global food market is valued at £7.7 trillion but only 1% of it is currently online. Contrast that with the digital disruption of countless other industries - from banking and travel to retail and communications - it’s clear that our journey in the food sector has only just begun.

We are already a multi-billion dollar company that is more than doubling in size every year.  Deliveroo came top in the FT’s’ list of Europe’s fastest growing 1000 companies in 2018, and we were the first company ever to win Deloitte’s ‘UK Top 50’ two years in a row. Yet most of the extraordinary value this company will generate lies ahead of us.

The Role

Deliveroo Belgium has a database of 8000+ riders, of which 3000+ are active at any given time. We engage with them via various CRM marketing activities. We are looking for a CRM manager that can manage our rider lifecycle. The rider lifecycle is remarkable similar to a classic customer lifecycle: we acquire riders via online marketing campaigns, we onboard them and try to improve conversion in our onboard funnels, riders activate, riders churn and reactivate.

We are looking for a CRM manager that can manage the full rider lifecycle, from acquisition to reactivation. You will define the strategy, create activation campaigns, do deepdive analysis, create email content and invent innovative bonuses.

Specifically, your role will involve the following responsibilities:

  • Acquisition Strategy - improve conversion over our onboarding funnels with the aim of maximising applicant conversion
  • Lifecycle Strategy - set-up and execute campaigns that improve the rider lifecycle: improving performance, minimizing churn, reactivating lapsed riders, ...
  • Project Management - take ownership of high-leverage projects and drive them forward to completion using team members to help in execution
  • Campaign Management - set-up and execute activation campaigns that boost rider performance, inventing innovative bonuses, and evaluating the outcome of your campaigns

You will join a young and ambitious Operations team and have the opportunity to work on high-impact projects at the fastest growing start-up in Europe. You will be a mid-senior member in the team and report directly to the Head of Operations Strategy, you will work alongside two junior associates. You will be based in our office in Brussels.

Requirements

  • A completed University degree (a Masters degree is a plus)
  • 2-4 years of relevant full-time professional experience, preferably in marketing, business strategy, communication or CRM
  • Fluent in English, and at least French or Dutch
  • Very strong analytical skills, the ability to “make sense” of complex issues
  • A logical and structured thinker with great problem solving ability
  • Ability to switch quickly between multiple systems and multitask in a fast-paced environment
  • Motivation to take initiative and proactively solve problems
  • Willingness to “go the extra mile” if necessary

Life at Deliveroo

We are a growing team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, we’re always looking for new ideas and we’re very transparent about the decisions we make and why we make them.

There are so many questions we need to answer and plenty more we haven’t even encountered. How do data and technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind? At Deliveroo these are just some of the tough problems we are solving - and there is no challenge that cannot be yours. No solution is owned by a particular team, which means the scope for growth and personal impact is enormous.

Benefits and Diversity

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.

In 2018 we announced our decision to give every employee equity in the company. We did this because we wanted all of our employees, regardless of location, level or role to be owners and because we believe that this is the right thing to do. We believe this helps build a culture where everyone is committed and able to share in the company’s success.

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing start-up’s around.

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