Why Deliveroo?

Why Deliveroo? When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour. Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us.

We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We’re a technology driven company at the forefront of the most rapidly expanding industry in the world, so come and join us for the ride.

And we’re just getting started

The scale of the opportunity ahead of us is immense. The global food market is valued at £7.7 trillion but only 1% of it is currently online. Contrast that with the digital disruption of countless other industries - from banking and travel to retail and communications - it's clear that our journey in the food sector has only just begun.

We are already a multi-billion pound company that has grown rapidly. Deliveroo came top in the FT's list of Europe's fastest growing 1000 companies in 2018, and we were the first company ever to win Deloitte's 'UK Top 50' two years in a row. Yet most of the extraordinary value this company will generate lies ahead of us.

We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We’re a technology driven company at the forefront of the most rapidly expanding industry in the world, so come and join us for the ride.

The role

On a day-to-day basis you will:

  • Own and develop a global strategy for driving growth through SEO
  • You will work alongside our content strategy team to create content strategies that are data-driven and relevant to Deliveroo's needs
  • Be able to conduct in-depth content and backlink audits & analysis to determine recommendations which will improve content and overall site performance.
  • Day-to-day competitive performance - in technical SEO, offsite SEO and onsite SEO/content - for opportunities, and potential threats
  • Manage our SEO agency to define SEO roadmap that help us achieve our SEO targets 
  • Work cross-functionally with product, engineering, Data Science, design, marketing and brand team to identify and prioritise opportunities to improve user experience and accelerate business growth
  • Work closely with the web development team, in order to ensure proper implementation of canonicals, AMPs, Core Web Vitals/Page Speed, structured data, robots.txt etc
  • Carry out regular site audits and analysis across Deliveroos various web properties to ensure they’re set up in line with SEO best practice and being continually optimised.
  • Define SEO migration plans for a range of additional domains to bring all content onto main domain while losing no equity
  • Stay up-to-date with the latest SEO developments and whatever relates to our sites to be implemented based on these latest SEO developments
  • Work with data science to implement reporting on our SEO measurement framework
  • Manage and produce regular reporting on keyword performance, ranking and organic traffic for selected brands and share recommendations on how to enhance organic search visibility and performance. Report on impact of implemented changes.
  • Work with content team and tech to ensure CMS is implemented using SEO best practices and optimised for growth in SEO

What you should bring

We value intellectual humility, an eagerness to learn, and the ability to move quickly while being pragmatic about your decisions. But above all else, we're looking for unique personalities with varied backgrounds that add something new to our team.


  • Proven, minimum 3 years of experience (in-house or agency-side), in SEO, for high organic traffic websites, planning and implementing successful SEO strategies that led to increased organic visibility
  • Previous experience in the tech sector would be an advantage but not essential
  • Excellent knowledge of technical SEO and how this relates to various teams
  • Experience in international SEO
  • Advanced reporting skills / strong analytical skills
  • Excellent knowledge in Google Analytics, Search Console,
  • Good knowledge of HTML, CSS and JavaScript - no coding experience necessary
  • Familiarity with various CMSs, a component led CMS is an advantage
  • Experience in the use of third-party SEO tools, like Semrush, Ahrefs, Screaming Frog, Majestic
  • Advanced knowledge of standard, current SEO practices and keep up to date with the latest developments in SEO (trends, news, algorithmic updates) that could impact organic performance
  • Ability to identify new opportunities through technical SEO, offsite and onsite SEO
  • Ability to work independently but also as part of a larger team


At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing startups in an incredibly exciting space.

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