When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour. Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us. It began with our founder Will, arriving in London over 5 years ago and finding it almost impossible to order great food, despite the wealth of incredible restaurants in the city. Fast forward 5 years and we operate in 12 countries with over 50,000 riders who deliver orders from 50,000 restaurants in over 200 cities worldwide.
We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We are providing people with limitless access to different cuisines and restaurants, turning cooking from a chore to a choice, and giving people the freedom to eat what they want, when they want, where they want it.
We work with riders, restaurants and consumers. We operate one of the most complex three sided marketplaces in the world and we do this in real time. Millions of customers and thousands of restaurants and riders rely on us to match them within milliseconds. The algorithms behind that marketplace are the secret sauce that allows us to deliver our orders in under 30 minutes.
And we're just getting started
The scale of the opportunity ahead of us is immense. The global food market is valued at £7.7 trillion but only 1% of it is currently online. Contrast that with the digital disruption of countless other industries - from banking and travel to retail and communications - it's clear that our journey in the food sector has only just begun.
We are already a multi-billion pound company that is more than doubling in size every year. Deliveroo came top in the FT's' list of Europe's fastest growing 1000 companies in 2018, and we were the first company ever to win Deloitte's 'UK Top 50' two years in a row. Yet most of the extraordinary value this company will generate lies ahead of us.
The CRM Executive for Riders will be responsible for creating and executing the rider relationship CRM communications sent to riders globally. You will also help support the local engagement teams in the 12 countries in which we operate, on top of building experiments to optimise rider lifetime value.
To fulfill your role you will be both hands-on (you will build, proof, send and approve targeted campaigns) and collaborative, working closely with colleagues across various teams including the wider CRM team, Rider team, Tech, Studio and Marketing to plan, test and optimise our communications across all CRM channels. Your day-to-day activities will involve campaign creation using Braze, our CRM platform, basic HTML coding, stakeholder management, data analysis and copywriting.
Our data scientists and BI specialists will help you take a data-driven approach to optimise campaign performance by extracting insights from campaign and customer data. These insights will then drive your experimentation pipeline and roadmap.
You’ll be a passionate and technical email marketer, who consistently puts the customer at the centre of their decision making and campaign execution. You'll be the kind of person who can’t wait to look at your metrics soon after a send, and you'll get excited about new ideas, new channels and new campaigns. You'll work well with others and arrive at kick-off meetings for a new campaign full of ideas, based on what we've learnt through data and your own inspiration.
- Build, test and launch CRM campaigns aimed at our rider fleet;
- Support local markets with their CRM activities and co-ordinate with them when we send comms in multiple markets;
- Be a stickler for quality. You will build, proof, send and approve targeted campaigns;
- Help to manage a campaign calendar to ensure that regularly-scheduled sends are completed in a timely fashion, and that unscheduled sends are executed in accordance with pre-agreed rider team deadlines;
- Proactively communicate with stakeholders to ensure workloads & deadlines are managed efficiently (we love Slack channels for everything);
- Conduct post campaign reporting, pulling out the most interesting lessons and using these to guide your future ideas; and
- Write copy needed in our campaigns before submitting to our comms and legal teams for approval.
- Bachelor's Degree (Marketing or Business preferred) or strong relevant experience
- A minimum of 1-2 years email application experience
- Highly computer literate with:
- HTML familiarity (ability to understand where changes need to be made);
- CSS (preferable);
- Email deployment experience (Braze experience preferred);
- Data visualisation tools (Looker experience preferred); and
- Excellent literacy skills.
Life at Deliveroo
We are a small team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, we're always looking for new ideas and we're very transparent about the decisions we make and why we make them.
There are so many questions we need to answer and plenty more we haven't even encountered. What will make riders want to ride? How can we keep riders working with us for as long as possible? How can we train riders to give the customer the best possible experience? The list goes on. We work together to find the answers to these, and there isn’t necessarily one answer to each question, so we can get creative with our solutions. The scope for growth and personal impact is enormous.
Benefits And Diversity
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.
In 2018 we announced our decision to give every employee equity in the company. We did this because we wanted all of our employees, regardless of location, level or role to be owners and because we believe that this is the right thing to do. We believe this helps build a culture where everyone is committed and able to share in the company's success.
We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing start-up's around.