This role is part of our Personalised Content team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients including eBay, Ancestry, Walmart, and more!
JOB PURPOSE
As a Senior Account Director (internally titled Senior Strategy & Experiments Marketing Manager), you will be tasked with cultivating robust relationships with clients across all levels. In the role of Senior Strategy & Experiments Marketing Manager for Customer Moments projects within the eBay team, you will be responsible for developing and executing test-and-learn strategies, as well as crafting a personalised and engaging CRM experience for every eBay customer.
KEY RESPONSIBILITIES
- Constantly innovate, improve and identify opportunities to optimise existing product functionality and introduce new improved customer experiences and drive thinking through wider teams.
- Act as Senior point of contact between DEPT and eBay teams, you are maintaining the trusted relationship and building new connections across the business with both ebay and DEPT.
- Responsible for informing DEPT of upcoming eBay projects and strategies.
- Driving innovation on new eBay projects, developing the test & learn strategy across markets and working on operational models that consider regional differences.
- Developing analytics and insights to establish a format that supports eBay's CRM KPIs. Utilise this data to craft compelling narratives about customer success stories for senior stakeholders and identify data driven risks and opportunities supported by actionable recommendations.
- Ensure learnings from project initiatives are taken into account across wider campaign delivery and proactively coach other members of the team to deliver best practice.
- Management of stakeholder relationships to meet deadlines and ensure projects are delivered on time and of the highest quality.
- Support the senior team with administrative tasks if required.
- Build a full understanding of the clients’ business, strategies, objectives, brand, audiences and challenges, advising on the communications solution that best meets their needs, with a view to becoming their trusted adviser.
- Ensure the right DEPT® team is in place to deliver, high standards are maintained and adding value wherever possible. Ensure success criteria are met and projects are delivered to time and to budget.
- Hold key new business development responsibilities, working with others DEPT teams to proactively seek new opportunities for the business.
- Presentation of campaigns to senior stakeholders to engage, influence and inspire.
Management and leadership
- Delegate and allocate responsibilities efficiently to manage projects end to end.
- Interview candidates and hire according to account requirements.
- Conduct performance reviews of team members and identify areas of improvement, give feedback and recommend for promotions or salary increments.
- Effectively lead teams and inspire others to achieve goals through innovation, quality and excellence.
- Identify strengths and weaknesses of team members and suitably make changes if required.
- Encourage team interaction, boost employee motivation and appreciate team contribution.
- Match project tasks with opportunities for development so that employee potential is utilised to the maximum.
- Manage change and effectively cascade information to teams to ensure smooth execution.
WHAT WE ARE LOOKING FOR
- At least 7 years experience delivering broad range of multi-channel marketing CRM and owned channel communications
- Extremely organised, with the ability to manage multiple projects simultaneously.
- Ability to work under pressure and meet and manage deadlines with ease and efficiency.
- Highly motivated self starter with can-do approach to new challenges
- Excellent verbal and written communication skills.
- A great team player and team building skills.
- People management / leadership skills.
- Excellent negotiator with good networking ability.
- Ability to communicate effectively with team giving guidance and feedback.
- Resource management skills and ability to handle complex / sensitive issues.
- Understanding of the production & interactive processes.
- Excellent planning and organisation skills.
- Ability to manage and develop client and supplier relationships.
- Ability to commercially manage budgets.
- Proven business development experience and success.
WE OFFER
- Healthcare with Bupa or Medicash
- 26 days’ holiday exclusive of bank holidays
- Mental health support
- Company pension scheme with The People’s Pension
- Enhanced family friendly policies
- A flexible, hybrid working policy
- Ride to work scheme
- Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®
- A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
- Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
- The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
- Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.
WHO ARE WE?
We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.
Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.
DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.
DIVERSITY, EQUITY & INCLUSION
At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.
