This role is part of our Personalised Content team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients including eBay, Ancestry, Walmart, and more!
JOB PURPOSE
As a Copy Lead you will join our global Copy Team made up of almost 60 people around the world.
The Copy Lead is responsible for creating, developing, and delivering copy and communications for the world’s largest platform for rides, meals, and local deliveries. This role requires managing people and high-visibility projects and is a vital bridge between Creative, Client Services, the Group Account Director, and the client, ensuring high-quality standards are met.
The Copy Lead will also help develop creative campaigns and concepts, pitch decks, and innovative ideas that propel DEPT forward. They will report to the Global Copy Director.
KEY RESPONSIBILITIES
- Edit and shape copy to ensure it meets client expectations and brand guidelines, as well as engages, inspires, and converts customers
- Develop creative ideas and concepts across various channels where applicable
- Adhere to clients' tone of voice and brand guidelines
- Research competitors and trends for creative inspiration
- Facilitate Creative team brainstorms
- Mentor Copywriters and help shape their work
- Identify process inefficiencies and collaborate with the team to find solutions
- Proactively create guidelines and policies to enhance copy quality
- Act as brand guardian and masters brand guidelines to define and identify what is on/off brand for clients
- Work closely with the Global Copy Director, Group Account Director, and stakeholders across all regions to develop and define band TOV across each territory
- Guide copywriters to create best-in-class communications, incorporating copy and design best practices across all channels including email, web, display, in-app, and social
- Approve final creative assets for regional work as well as across accounts
- Constantly review and evaluate all creative to improve conversions and proactively seek out new opportunities, innovations, and trends
WHAT WE ARE LOOKING FOR
- In-depth knowledge of multi-channel digital copy and brand development
- Exceptional writing skills and proven track record for producing compelling marketing and content copy that sells
- Confidence in working with other departments and stakeholders such as designers, developers, and clients
- Editing and proofreading skills a must; detail-oriented approach to copy
- Readiness to work at a fast pace on large marketing campaigns with many assets
- An understanding of the importance of consistency across different touchpoints of a user journey
- Ability to present work to large groups and communicate ideas clearly and enthusiastically
- A collaborative approach to getting things done
- Experience in managing and mentoring at different levels
- Extensive experience at an agency, publication, or brand is essential
- Clear mastery of regional language (English)
- Ability to define and develop TOV and brand narrative for clients
- Experience working with global brands, teams, and departments preferred
- Holistic approach to creative; keen understanding of how copy and design work together; ability to see the bigger messaging picture and improve upon/shape it
- Confidence in handling client concerns, negotiating with stakeholders, and communicating with various departments and teams
WE OFFER
- Healthcare with Bupa or Medicash
- 26 days’ holiday exclusive of bank holidays
- Mental health support
- Company pension scheme with The People’s Pension
- Enhanced family friendly policies
- A flexible, hybrid working policy
- Ride to work scheme
- Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®
- A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
- Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
- The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
- Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.
WHO ARE WE?
We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.
Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.
DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.
DIVERSITY, EQUITY & INCLUSION
At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.
