As a Strategy Director, you provide strategic leadership and guidance to your team in finding purpose-driven and inspired work through insights. You are the senior-most Insights & Planning (I&P) representative on your team, with the overall quality of strategy work on all projects and accounts on your shoulders—but you’ve got that covered. Planning complex and challenging projects helps you gain an intimate understanding of the client’s business, their competitors, and key industry trends. And you can easily communicate these findings to multidisciplinary teams, from Creative to Technology.

Most importantly, you embody and embrace our values—to be honest, inspired, drive, passionate and real—in everything you do.

You will:

  • Manage overall quality of I&P work on key line of business for one of our largest accounts
  • Collaborate with the Program Director, Group Planning Director, and the Managing Director to ensure that:
    • The team has a suitable number of planners and strategists with appropriate skills
    • The team understands the role of the I&P staff and deploys their skills appropriately
    • I&P staff are engaged in the right work at the right time
  • Ensure core processes and deliverables are effective in delivering strategic guidance.
  • Work with our clients to identify business problems and challenges.
  • Become an expert on the client’s business sector.
  • Recommend, plan, coordinate and/or execute pertinent research and analysis activities:
    • Sector, industry and competitive analyses
    • Competitive benchmarking studies
    • Qualitative, consumer research (ie. usability testing, focus groups, field study)
    • Requirements gathering sessions and stakeholder interviews
  • Synthesize and communicate the results of research to clients and project teams
  • Provide insight and perspective on the client’s strategic direction.
  • Collaborate with cross-agency teams on overall strategy development.
  • Define measurement strategies to support ongoing strategy development and site or program optimization.
  • Demonstrate the value of integrating I&P services and activities into all client engagements.
  • Provide thought leadership to colleagues and projects in a range of subjects that may include:
    • Requirements gathering
    • Consumer research and insight
    • Marketing and strategic planning

You have:

  • 7+ years of related experience in the following areas:
    • Account or brand planning
    • Business analysis
    • Qualitative research
    • Quantitative research, web analytics or/and metric analysis
    • Digital strategy
    • Content strategy
    • Social strategy
    • Customer experience strategy development
    • Campaign design & planning
  • 3 years experience leading a team in an agency/consulting or Internet-related business.
  • Experience in developing proposals and presentations for senior level clients.
  • Demonstrated ability to communicate complex subject matter verbally and written.
  • Teamwork and collaboration-oriented mindset.
  • Detail and results oriented working style.
  • Flexibility and the ability to multi-task.
  • Strong commitment to learning.

 

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