We’re looking for a brand manager who is passionate about building brands in the digital space. As the global brand manager for malts.com, you will be responsible for leading the creation and execution of both brand and integrated marketing communications strategies based on consumer insight, performance, and business objectives. We are looking for someone who is a well-rounded digital marketer with experience across key digital touchpoints: website, social media, CRM, and search, and how those influence the omnichannel consumer journey.
Roles & Responsibilities:
- Create and implement global marketing strategies across key markets: Global, GB, Northern Europe, as well as supporting new markets like US and China.
- Manage the annual marketing plan, as well as quarterly activation/content calendars required to drive our global strategy successfully in market.
- Lead the category-level content strategy and creation across both written and visual assets for the website by working closely with brand ambassadors, the malts global brand team, and distillery teams to ensure it is fit for purpose.
- Execute the global CRM strategy for globally applicable journeys through close partnership with our content/design agencies, Salesforce Marketing Cloud and our Consumer Data Platform(Treasure Data).
- Work with media partners to understand how paid content is linking through to onsite content and suggest improved infrastructure or interlinking to improve the CX.
- Manage our social media agency, approving content calendars and channel strategies, ensuring alignment with the brand team’s social strategies.
- Work closely with local market teams to ensure global marketing comms and content address local needs/requirements and final deliverables are ready for localization.
- Drive omnichannel brand experiences forward, ensuring there’s an integrated, global ecosystem that can be leveraged across markets, and for the performance of core user journeys within the consumer experience.
Requirements:
- Adept at aligning cross-functional teams to drive holistic and omnichannel programs to review and optimize performance – SEO, CRM, Social, CMS updates, Paid Media, Lead Gen, Precision Marketing tools, analytics, etc.
- 5+ years’ experience working in digital roles or organizations, focused in marketing and/or consumer experience.
- Driven individual that is a strong self-starter and not afraid to roll up their sleeves.
- Consumer-first and executional mindset, with the ability to take insight from data and execute test and learns quickly, then scale if successful.
- Extremely organized and able to manage multiple deliveries & stakeholders simultaneously.
- Proactive in identifying potential issues, raising them, and suggesting solutions.
- Ability to work in collaborative team environment and manage relationships with team & business partners.
- Strong written and oral communication and presentation skills, which includes communicating complex technical concepts to non-technical audiences.
- Creative problem-solving skills that help find new solutions without stopping at the first roadblock.
Preferred:
- Understanding of luxury brands and how they succeed an asset.
- Familiarity with content management tools to source and manage content, as well as experience working with website CMS Contentful.
- Familiarity working with Salesforce Interaction Studio for on-site personalization & Salesforce
- Marketing Cloud for CRM execution.
The Talent Team at Critical Mass is focused on ensuring we provide the best training, mentorship, and employee experience possible! CM new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week. The ask stems from our want to:
- Strengthen opportunity for continuous learning
- Improve collaboration and team relationships.
- Increase employee engagement
We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.
We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
