The Group Strategy Director provides important strategic leadership and guidance. As the most senior Strategy representative, the group strategy director is responsible for the overall quality of Strategy work on all projects and accounts in the business unit. Group Strategy directors are also expected to perform strategy functions on more complicated and challenging projects. The strategy director must gain an intimate understanding of the client, their competitors and key industry trends. They must also effectively communicate their findings to creative and technical members of their teams. 

Their most important contribution is insights – about the client’s business, their competitors, and their customers. This multi-disciplinary position requires working knowledge of business analysis, qualitative consumer research, web analytics and information architecture. Candidates must demonstrate in-depth knowledge and experience in at least two of these disciplines and good working knowledge in the balance.

You will:

  • Ensure overall quality of Strategy work on all projects and accounts in all disciplines.
  • Collaborate with the program director and the managing director to ensure that: the business unit has a suitable number of strategists and analysts with appropriate skills, the accounts understand the role of Strategy staff and exploit their skills appropriately and strategy staff are engaged in the right work at the right time
  • Provide support with special projects and initiatives within the Strategy group
  • Provide guidance and insight about Strategy practices to colleagues in departments and business units
  • Ensure through collaboration with team members and other Strategy Directors that core processes and deliverables are effective in delivering strategic guidance.
  • Work with our clients to identify business problems and challenges
  • Become an authority on the client’s business sector
  • Define and document requirements through business analysis, qualitative consumer research, and web analytics
  • Recommend, plan, coordinate and/or execute pertinent research, analysis activities:
  • Sector, industry and competitive analyses
  • Competitive benchmarking studies
  • Qualitative, consumer research (ie. usability testing, focus groups, field study)
  • Requirements gathering sessions and stakeholder interviews
  • Multi-Year digital roadmaps
  • POV’s and thought leadership pieces
  • Team management and oversight on all strategic and UX work
  • New business pitches
  • Creative Briefs
  • Organic growth projects
  • Synthesize and communicate the results of research to clients and project teams
  • Provide insight and perspective on the client’s strategic direction
  • Collaborate with the team on overall strategy development
  • Define measurement strategies to support ongoing strategy development and site or program optimization
  • Demonstrate the value of integrating Strategy services and activities into all client engagements
  • Provide thought leadership to colleagues and projects in a range of subjects that may include
  • Requirements gathering
  • Consumer research and insight
  • Site measurement
  • Marketing and strategic planning

You have:

  • 10+ years in digital user experience strategy within a digital agency or pure play user experience company
  • 10+ Years Experience in Campaign / Comms Planning
  • Leadership experience with larger teams
  • 10+ Years Experience working directly with clients
  • Facilitation Expertise
  • Experience designing Personas, Customer Journeys
  • Has experience driving and winning new business pitches
  • Understands content strategy, marketing and distribution
  • Understands social ecosystem and can design for it
  • Understands how to grow current clients organically
  • Passion for digital and up to date on technology and trends
  • Experience in developing proposals and presentations for clients
  • Demonstrated ability to communicate complex subject matter, either verbally or in written form
  • Demonstrated ability in the marketing research and sciences areas, to establish and analyze complex research studies
  • Teamwork and collaboration-oriented
  • Detail and results oriented
  • Flexible and able to multi-task
  • Commitment to learning

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Access to online services for families and new parents
  • Extensive winter holiday office closures
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, mentorship, and employee experience possible!  CM new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 4 days a week.  The ask stems from our want to: 

  • Strengthen opportunity for continuous learning 
  • Improve collaboration and team relationships. 
  • Increase employee engagement 

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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DE&I Questionnaire

Voluntary Self-Identification

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completely voluntary and will not affect the outcome of your application.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States.  We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely.  If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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Members of Visible Minorities means persons, other than Aboriginal people, who are non-Caucasian in race or non-white in color.
Examples:
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West Asian (e.g. Armenian, Iranian, Persian, Egyptian, Turkish, etc.)
Other (e.g. Latin American, Pacific Islander, etc.) 

Persons with Disabilities Definition:

Persons with Disabilities means persons who have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

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