Marketing Science Lead

As the Marketing Science Lead, you champion data science practices with everyone: multidisciplinary teams, client teams, and anyone else you come across. You’re a rock star in all five sub-disciplines of Marketing Science—tracking and measurement, data visualization, testing and evaluation, data integration, and statistical modeling—but you pretty much wrote the book on at least one of them. Gaining leadership experience through supervising and developing a passionate team of analysts (including their work priorities, timelines, deliverables, and training) is definitely something you’re looking for. And you’re ready to expose your team to all sub-disciplines—because you believe it’s crucial to cultivate their expertise for both team development and client needs.

You will:

• Interpret the role of empirical practices in digital experience design and optimization.
• Deliver complex projects involving multiple stages, components, and contributors in a timely manner.
• Create comprehensive measurement plans tailored to specific marketing campaigns and objectives. 
• Work across teams to identify, prioritize, and address clients’ business needs.
• Offer creative solutions to process improvement and methodological design.
• Select appropriate key performance indicators (KPIs) and metrics to measure the effectiveness of media campaigns. 
• Create frameworks for data collection, analysis, and reporting to ensure accurate and insightful measurement.
• Work to build new solutions and processes, then document and share with the team.
• Use audience data platforms (e.g., DMPs) and audience insights tools to inform media planning and optimization. 
• Leverage data-driven insights to identify and define target audience personas. 
• Facilitate understanding of marketing science across the agency.
• Monitor the day-to-day work of team members to ensure they grow within their roles and the discipline as whole.
• Delegate work and provide opportunities for team members to work individually and collaboratively.

You have:

• Strong written and oral communication and presentation skills, which includes communicating complex technical concepts to non-technical audiences.
• Proven team and project management skills, including training and staff development.
• Experience in integrating data from multiple sources (e.g., ad platforms, website analytics, CRM systems) to create a unified view of marketing performance. 
• Familiarity with data integration tools and platforms (e.g., marketing analytics suites, data management platforms). 
• The ability to collaborate effectively with cross-functional teams (e.g., media buying, data engineering, creative, strategy etc.) to ensure seamless integration of measurement objectives. 
• Experience with brand impact measurement leveraging 1^st and 3^rd party data.  
• Proven track record of designing and executing controlled experiments (A/B tests, split tests, etc.) to assess the impact of media initiatives. 
• Confidence interacting with clients to suggest innovative ideas and drive organic growth.
• Strong understanding of audience segmentation and targeting methodologies across various digital platforms. 
• Familiarity with statistical principles and experimental design best practices. 
• A history of creating a testing program that ladders up to strategic business objectives. 
• Experience managing clients and employees, troubleshooting solutions in a calm and effective manner to ensure employees have the necessary support.
• Clear understanding of data, data management, data infrastructure, marketing applications, projections, goal setting and benchmarking.
• Creative problem-solving skills that help you find new solutions, and a willingness to seek counsel when needed.

At Critical Mass, we value our employees and offer competitive compensation and benefits packages. If you’re looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. 

The ask stems from our want to:

Strengthen opportunity for continuous learning.
Improve collaboration and team relationships.
Increase employee engagement.

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.