The Role 

The Merchandising Operations Manager is a new position responsible for defining nation-wide processes and managing daily operations related to digital merchandising, product data management, and vendor logistics management. This is an incredible opportunity to impact the digital and in-person consumer experiences of one the world’s fastest growing, vertically integrated, multi-state cannabis operators. This key role within GTI’s merchandising team will work with the Head of Merchandising and Buying, E-Commerce, the Retail/CPG Brand Marketing teams, IT, and Retail Operations to develop an approach to bring our products to life in a way which creates a market-leading customer experience while driving conversion and sales.


  • Develop site merchandising practices and processes that scale, considering the people and tools essential to delivering an exceptional ecommerce experience across our sites
  • Develop SOPs in partnership with Buyers, Retail Operations, and e-Commerce for the following:
    • Creating and managing the accuracy of digital product content and product masters
    • Setting-up discounts online and at POS
    • Ensuring the accuracy of digital content
    • Resolving issues with vendors related to sharing product information
  • Identify the need for and build other SOPs related to managing the smooth flow of merchandise to GTI
  • Lead the development of KPIs and dashboards to monitor the effectiveness of the above-mentioned processes
  • Build, manage, and coach a team responsible for the daily execution of processes to-be established
  • Partner with technical and product teams to develop and deploy ecommerce features, functionality & tools that improve site merchandising and drive sales
  • Build and manage processes to ensure the seamless execution of marketing and promotions on our e-commerce sites within each market and ensure key stories are integrated into the ecommerce experience
  • Implement test and learn approach for site merchandising strategies to improve the site experience and performance


  • A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the national, state, and local rules, regulations, policies, and procedures of Green Thumb
  • Bachelor’s degree, 5+ years experience, with preferably 3+ years in e-commerce and/or digital operations
  • Experience building and coaching a team
  • Experience in operations management
  • Strong knowledge of US retail & ecommerce industry & cutting-edge market trends
  • Should be well versed in terms of driving visual merchandising role. Should have good decision-making abilities in terms of managing product listing/positioning on both web and app platforms.
  • Should have hands-on experience with web analytics platforms (Google Analytics, Adobe Analytics, or comparable)
  • Familiarity with enterprise level ecommerce platforms (Demandware, Magento, etc)
  • Experience developing A/B testing methodologies in Ecommerce scenarios
  • Should have strong creative bent of mind, with ability to generate ideas to drive category awareness and visibility
  • Eye for good product design & user experience
  • Work effectively and cross-functionally with internal and external stakeholders
  • Strong customer-centric approach
  • Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense and resourcefulness 
  • Adapts and thrives in a demanding, fast-paced environment 
  • Possesses a high level of critical thinking 
  • Operates with a high level of professionalism and integrity, including dealing with confidential information 
  • Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb 
  • Must have a solid understanding of the Cannabis laws, rules and regulations and passion to further their understanding and knowledge of the industry and the laws. 

Additional Requirements 

  • Must pass any and all required background checks  
  • Must be and remain compliant with all legal or company regulations for working in the industry  
  • Must possess valid driver’s license 
  • Must be a minimum of 21 years of age 
  • Must be approved by state badging agency to work in cannabis industry 

As an employer of more than 100 employees, Green Thumb will be operating in accordance with the Biden Administration’s Path Out of the Pandemic should the mandate take effect.

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