As the Marketing Analytics Lead, you champion data science practices with everyone: multidisciplinary teams, client teams, and anyone else you come across. You’re a rock star in all five sub-disciplines of Marketing Analytics —tracking and measurement, data visualization, testing and evaluation, data integration, and statistical modeling—but you pretty much wrote the book on at least one of them. Gaining leadership experience through supervising and developing a passionate team of analysts (including their work priorities, timelines, deliverables, and training) is definitely something you’re looking for. And you’re ready to expose your team to all sub-disciplines—because you believe it’s crucial to cultivate their expertise for both team development and client needs.
- Interpret the role of empirical practices in digital experience design and optimization.
- Deliver complex projects involving multiple stages, components, and contributors in a timely manner.
- Work across teams to identify, prioritize, and address clients’ business needs.
- Offer creative solutions to process improvement and methodological design.
- Work to build new solutions and processes, then document and share with the team.
- Facilitate understanding of marketing science across the agency.
- Monitor the day-to-day work of team members to ensure they grow within their roles and the discipline as whole.
- Delegate work and provide opportunities for team members to work individually and collaboratively.
- Strong written and oral communication and presentation skills, which includes communicating complex technical concepts to non-technical audiences.
- Proven team and project management skills, including training and staff development.
- Confidence interacting with clients to suggest innovative ideas and drive organic growth.
- Experience managing clients and employees, troubleshooting solutions in a calm and effective manner to ensure employees have the necessary support.
- Clear understanding of data, data management, data infrastructure, and marketing applications.
- Creative problem-solving skills that help you find new solutions, and a willingness to seek counsel when needed.
- A strong ability to prioritize, ensuring urgent items are handled as they arise.