Via is re-engineering public transit, from a regulated system of rigid routes and schedules to a fully dynamic, on-demand network. Via’s mobile app connects multiple passengers who are headed the same way, allowing riders to seamlessly share a dynamically-routed vehicle. First launched in New York City in September 2013, the Via platform operates in New York City, Chicago, and Washington DC, and in London and Amsterdam through ViaVan, its joint venture with Mercedes-Benz Vans. Via also licenses its revolutionary on-demand transit technology to transportation players globally.
As a Growth Marketing Principal, you’ll rigorously develop and implement strategies for efficient customer acquisition while building an unforgettable brand.
Responsibilities and Duties
Establish a customer centric framework to drive customer acquisition across Via’s markets
Use a data-driven approach to develop & implement strategies for digital and offline marketing campaigns to efficiently acquire new customers
Collaborate with our product and engineering teams to optimize virality and conversions
Lead a team of analysts, engineers, and communication specialists to execute initiatives
Define and test analytical frameworks to evaluate performance results, create projections, and identify new growth opportunities
Identify new channels to test and lead experimentation and exploration
Manage integrations with third party platforms and serve as point of contact with outside agencies and consultants
4-7 years of experience in growth marketing, and/or user acquisition
Experience with key digital marketing channels (paid social, paid search, programmatic, etc) and mobile and web analytics tools
Passionate about consumer driven marketplaces, and excited to get things done
Analytical and rigorous, with a thorough understanding of key customer acquisition metrics
Independent, strategic, and entrepreneurial - a self-starter who is comfortable taking on a high level of responsibility
Knowledge of SQL and Tableau is preferred
Exceptional academic record and prior work experience in a consumer-facing business
Via offers above market compensation packages and benefits, including equity, health insurance, and relocation assistance.