The Florida Panthers are a community focused organization led by an authentic management team that served our country and now serves the South Florida community. The organization is on the rise and is experiencing success both on and off the ice. Led by General Manager Bill Zito, the Panthers are coming off their best season in franchise history, entering the 2024-2025 season as Stanley Cup Champions. Off the ice, the business is experiencing growth across all key metrics and our revenue is at an all-time high. The organization is expanding outside of Amerant Bank Arena via the renovation of the FTL War Memorial in downtown Fort Lauderdale. This state-of-the-art ice facility features two regulation-size rinks, including a new team practice rink with stadium seating, and a 4,000-capacity music theatre for live entertainment. The future is bright, and we are very proud of what we are building in South Florida.
Job Title: Concert Marketing Intern
Department: Marketing
Reports To: Arena Marketing Manager
FLSA: Non-Exempt
Employment Type: Part time Internship
Timing: September 30, 2024 to December 27, 2024
Location: Amerant Bank Arena, Sunrise Florida
JOB SUMMARY
The Concert Marketing Intern will work closely on all aspects of the Amerant Bank Arena show marketing process including, but not limited to: monitoring all in-house marketing efforts, promotional planning, trend research, community outreach, copywriting, as well as, media relations. In addition, this role will focus on educational training and gaining practical experience in the field of event and sports marketing across both digital and traditional platforms and activations.
RESPONSIBILITIES
- Assist with Amerant Bank Arena digital marketing and email strategies, with an emphasis on developing more targeted and relevant interactions with fans
- Research and compile relevant information regarding artists and their fan bases as well as evolving marketing trends and technology
- Assist in creation and execution of promotional plans for marketing campaigns with a focus on fan engagement and lead generation
- Assist with day-of show activation conceptualization and set-up, as well as press assistance
- Work alongside the team to help create content & schedule social media posts on all Amerant Bank Arena accounts
- Assist with monitoring and reporting on in-house marketing efforts by creating recap decks for each show
- Assist with maintenance of the arena digital marketing, social media calendar, and in-arena marketing
- Provide support for Amerant Bank Arena website updates and edits
REQUIREMENTS
- Undergrad degree in Marketing, Advertising, Media Communications or other relevant major
- Strong understanding of marketing strategy, digital trends, and various forms of outreach
- Comfortable with working with Microsoft Office, Adobe Creative Suite, and Canva
- Social media content creation experience, including: Instagram, TikTok, Twitter, Facebook, and LinkedIn
- Strong written and verbal communication skills
- Result-driven with exceptional attention to detail and organizational skills
- Concert marketing or live event production experience is a plus
EXPECTATIONS
- Position requires regular office hours Monday through Friday, not to exceed 20 hours a week.
- Must be able to work nights, weekends, and holidays
- Must have a valid driver’s license and access to reliable transportation
- Complete projects in a timely matter or prior to given deadlines
- Ability to handle multiple tasks in a fast-paced professional environment
- Participate in department community initiatives throughout the year
- Proficient in Microsoft Office, including Outlook, Word, Excel, and PowerPoint
- Bilingual preferred but not required
Work Environment:
This position works in an arena where the noise level is generally high, crowd traffic is heavy, temperatures are variable – often cold; lights are bright or dark with occasional exposure to flashing lights and pyrotechnics.
Physical Demands:
Walking – Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another.
Standing – Particularly for sustained periods of time.
Lifting - Raising objects from a lower to a higher position (up to 25 pounds) or moving objects horizontally from position-to-position. This factor is important if it occurs to a considerable degree and requires substantial use of upper extremities and back muscles.
Talking - Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.
Hearing - Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discriminations in sound.
Position Type/Expected Hours of Work
This is a paid part-time intern position. Must be able to work flexible hours including evenings, weekends and occasional holidays.
At the Florida Panthers Hockey Club, Arena Operating Company, Panthers IceDen, Sanza Food Service, War Memorial Benefit Corporation, and FLA Team Shop, we strive to make every employee feel valued and respected for who they are and the unique contributions they make. We believe that a diverse and inclusive company is a more innovative and successful company, which is why we aim to infuse diversity, equity, and inclusion (DE&I) into all aspects of our culture and our business.
We welcome all to apply and join our team.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
