Responsibilities

  • Own and optimize lead gen on 3rd party comparison, review & affiliate sites (i.e. Capterra, G2Crowd) to drive demand
  • Develop & drive review programs, determine KPIs, establish reporting and strategy
  • Maintain listings, own bidding and advertising strategies on comparison & affiliate sites
  • Partner with marketing stakeholders: Website, Brand and Product Marketing to keep listings on brand and up to date
  • Other Demand Generation projects as needed

Requirements

  • 3+ years in digital marketing, e-commerce or affiliate marketing
  • Experience with marketing digital products (e.g. software, SaaS)
  • Strong communication skills – written, graphical, and verbal
  • Ability to focus on both quantitative and qualitative data with appropriate balance
  • Knowledge of CPC-based distribution partners, bid management, and optimization
  • Knowledge of various business models, paid search, content, review, referral
  • Strong excel skills
  • Experience managing contractors and vendor relationships
  • Analytical experience in conducting own analysis on channel performance, identifying optimization opportunities and using data to inform business decisions and experience in Excel

 

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