Senior Analytics Manager

This is a multi-faceted position that exists not only to analyze data, but to clearly tell the story behind the data. Part art and science, this position will be responsible for advocating for measurement and providing actionable insights that inform the evaluation of experiential marketing initiatives. Additional duties may include planning and coordinating measurement deployments, client presentations, and any other activity required to deliver exceptional, insightful analytical counsel to our internal and external clients.

 Responsibilities:

• Understand client business and learning objectives and recommend research initiatives to measure success
• Interact with internal marketing teams, clients and vendors to ensure understanding of business objectives and manage execution of timely deliverables
• Distill insights from multiple data sources, synthesizing key findings into a clear, compelling story
• Explain research and metric findings to internal and external clients and senior management with interpretation of how experiential investments impact business success
• Assemble ideas, issues and observations into compelling visuals for client presentations and strategic POVs
• Use knowledge of marketing, consumer behavior and consumer research practices to understand and analyze current client opportunities
• Facilitate and socialize standards, benchmarks and best practices
• Articulate complex results and concepts to non-analytical staff and clients

How you should be wired:

• Client service mind-set, strong attention to detail and commitment to "doing what it takes" to deliver quality work on time
• Exceptional mathematical and analytic skills
• Strong collaborator and able to manage others or work independently
• Ability to adapt quickly in a fast paced environment
• Strong verbal and written communication skills

Qualifications:

• At least 8 yrs. experience in positions combining marketing research, database marketing and vendor management expertise
• Strong analytical skills, knowledge of statistics (significance testing, correlations, sampling, analytic methods)
• Experience planning, executing and distilling insights from consumer research initiatives (in-person interviews, online studies or focus groups)
• In-depth knowledge of consumer trends with ability to analyze and integrate diverse sources of information
• Exceptional verbal and written communication skills
• Agency, sponsorship or experiential marketing experience is preferred
• Proficient with Excel and PowerPoint
• Degree in Market Research, Marketing, Mathematics, Economics - the specific degree may vary, but a strong background in marketing research and the associated skills is needed

Jack Morton and Genuine are equal opportunity employers; we strongly value diversity at our companies. We do not discriminate on race, religion, color, national origin, disability, sexual orientation, gender identity, gender expression, age, marital status, veteran status, or any other basis prohibited by law. In 2022, Jack Morton and Genuine, as part of Interpublic Group (IPG), have been named to the Bloomberg Gender Equality Index (GEI), and Jack Morton has once again been designated a Best Place To Work For LGBTQ Workplace Equality by the Human Rights Campaign in their Corporate Equality Index.