Senior Strategist – The Brooklyn Brothers

Welcome to The Brooklyn Brothers: an earned-led creative agency and communications network made for a new marketing era. We believe brands should add value to culture and customers should be treated like fans. And we believe brands should create ideas that earn attention before buying it.

We work as a connected team of strategists, creatives, and producers, combining the rigor of marketing with the relevance of earned media – creating and distributing work for some of the best and bravest brands in the world.

We’re looking for a Senior Strategist with 4-6 years of experience to join our growing team, helping lead two of our most important and notable clients on the leading edge of culture. You need to be comfortable working with the most beloved consumer brands, new tech and B2B. You’ll be working with the Head of Strategy, Global Group CSO, ECD, account and brand teams and you’ll be part of an interagency group of planners and analysts. If this sound like you, then let’s talk.

You’re a constant observer – You have great instincts, and they start with knowing that, without research, you’re not doing real strategy. You love research and digging deeper till you uncover something new.
2. You’re fascinated by brands, people, and culture – You want to know what makes brands stand out and grow, and the influences that impact You’re curious about consumer behaviors, especially in social media, and the trends that create culture.
You’re social at heart – You obsess over social media, platforms, content, and content makers; you love data, especially deciphering what it says about people who make and consume it. You keep up with the latest social everything and want to know why it matters.
You’re a writer and a storyteller – You notice our brand world in ways other don’t and want to write about it in compelling ways that solve problems and spark ideas.
You’re not defined by one thing – You may have other interests or specialties and you’re eager to learn new skills and take on new challenges.
You love this stuff – You feed off the energy and ideas of others, and you’re excited by the prospect of working in an environment that demands creative collaboration.

The Brooklyn Brothers is always learning, but here are some of the skills we’re looking for:

Brand Strategy – A track record of using a variety of inputs to develop research-driven strategies and thought-provoking ideas to solve brand problems and compel people to act.
Brief Writing & Comms Plans – The ability to turn strategy into concise and inspiring creative briefs and effective communications plans.
Presentation Skills – Experience developing and presenting decks with an informed POV that are thoughtfully-researched, thought-provoking, and concise.
4. Social-led – Comfortable with social strategies and content, influencer marketing, understanding best practices as well as nascent trends, AI, research and social listening tools, and the ability to put social thinking at the heart of big ideas.
5. Self-starter – The confidence to own a project from beginning-to-end and act as a trusted client partner and team collaborator.
6. Kindness & Respect – Because we spend too much time with each other, on screens and in-person, not to be nice. Your ideas are amplified by the opinions of your colleagues and the diverse agency culture you push forward.

Salary Range: $55,000-95,000

The Brooklyn Brothers has included the base salary or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: actual ranges for current or former employees in the role; market considerations; budgetary considerations; as well as a candidate’s background, relevant experience, and qualifications

The Brooklyn Brothers is proud to be an Equal Opportunity/Affirmative Action employer. Golin recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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