About Us

Diligent is the leading governance, risk and compliance (GRC) SaaS company, serving 1 million users from over 25,000 organizations around the world. Our software enables holistic and informed conversations about GRC and ESG to ensure CEOs, CFOs and the board have an integrated view of audit, risk, information security, ethics and compliance from across the organization.

About the Mission-Driven Organizations (MDO) Business Unit 

The Mission-Driven Organizations (MDO) Business Unit (BU) is a business unit within Diligent that provides and supports Governance, Risk & Compliance (GRC) solutions tailored for the needs of mission-focused organizations such as public sector (federal, state & local government, education), nonprofit/charity, community healthcare and community banking verticals in the North America, Europe/Middle East/Africa, Australia/New Zealand and Latin Americas markets. The MDO organization includes Sales, Marketing, and Customer Success departments, and works closely with the central marketing Center of Excellence teams (Brand, Digital, Social, Content, Marketing Operations, and Events) to execute campaigns across defined geographies and sectors.  

Position Overview

The Product Marketing Manager position is a great opportunity to lead and own Go to Market strategy, within a diverse global team as part of the Mission Driven Organization (MDO) Business Unit (BU). The PMM role works within defined global regions and verticals, specifically responsible for strategy, positioning and messaging for our Governance solutions within the Public Sector (State/Local Government and Education (FED/SLED), charity/nonprofit, community healthcare and community banking markets. The role will work closely with the Product organization to shape our strategy and assist with positioning for marketing campaigns across a variety of channels both internally and externally, and will work closely with the Sales organization to incorporate feedback from the sales process into ongoing messaging, and resource and strategy development.

Key Responsibilities

  • Create, implement and drive product marketing strategy for Diligent’s governance solutions for the Mission Driven Organizations business unit, including BoardEffect (nonprofit/healthcare/community banking) and Community (public sector/SLED) 
  • Partner with product management to establish and manage user committees/steering committees 
  • Be the central point of contact for all competitive information including tracking market moves, creating battle cards, and developing competitive positioning and messaging to influence campaigns and sales enablement 
  • Work closely with the Product and tech teams to create the vision for all products and influence the product roadmap 
  • Partner with regional sales leaders and teams to influence how the products are positioned during the sales process and identify opportunities to introduce sales enablement tools 
  • Implement a win/loss analysis program for all brands and report out to the business monthly on the findings and recommendations 
  • Assist with creation of toolkits for marketing, sales and CS for all product releases & launches ensuring they are equipped to sell the solution. This includes creating the messaging & positioning by user/buyer persona, developing the sales playbook and supporting materials including pitch deck and product collateral 
  • Work closely with the CoE Content Strategist to identify external marketing assets such as blogs, white papers, e-books, and infographics to support GTM initiatives  
  • Partners with the CoE Enablement team to develop industry sales plays for each solution  
  • Communicates the GTM plan to the MDO Field Marketing Managers and supports resources needed for campaign activation   
  • Communicates GTM strategy to the MDO campaign manager to develop parent campaigns and resources across MDO 

Required Experience/Skills:

  • 5+ years of B2B product marketing experience in technology or professional services companies are a plus 
  • Understanding of US public sector industries (SLED) and related SaaS governance solutions preferred 
  • Ability to build relationships internally and work with key stakeholders and leaders in product management, sales and customer success to define and execute on product marketing strategy 
  • A team player who thrives on collaboration with cross-functional and regional teams 
  • Exceptional planning, organization and project management skills 
  • Excellent written and verbal communication skills 
  • Ability to analyze data and make data-informed decisions 
  • Results-driven with a passion to get the job done 
  • Other traits: Curious, creative-thinker, positive, quick-learner, adaptable, growth mindset, with a strong work ethic 

What Diligent Offers You 

  • Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
  • We care about our people. Diligent offers a flexible work environment, competitive vacation policy and meeting-free days across the company. We care about our team’s health and wellness and even offer a quarterly health club reimbursement!
  • We have teams all over the world. We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, and Sydney.
  • Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.

Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability – to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place. 

Headquartered in New York, Diligent has offices in Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, and Sydney. 

 

We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent's EEO Policy and EEO is the Law. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@diligent.com.

To all recruitment agencies: Diligent does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Diligent employees or any other organization location. Diligent is not responsible for any fees related to unsolicited resumes.

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