Location: New York, NY/Remote

Reports to: Senior Manager, Customer Marketing

About AlphaSense: 

AlphaSense is a search engine for market intelligence that transforms how decisions are made by the world’s leading corporations and financial institutions. Leveraging AI and NLP technology, AlphaSense enables knowledge professionals to extract insights in seconds from thousands of disparate data sources, including company filings, event transcripts, news and trade journals, and equity research. Founded in 2011 and backed by investors including Innovation Endeavors and Soros Fund Management, AlphaSense is on a mission to empower organizations to make data-driven decisions with confidence.

About the Team:

AlphaSense Marketing is a revenue, pipeline and customer focused marketing team that encompasses demand generation, product marketing, corporate communications, PR / AR, brand, customer marketing / education, content marketing, and events. At our core, we’re here to support AlphaSense’s growth and the success of our customers, which we do by contributing to pipeline and revenue; developing a brand that’s widely known to the markets we serve; and driving product adoption and deep engagement. 

About the Role: 

Our first Customer Education Manager will be a critical role for the 2021 Marketing organization. This individual will collaborate closely with our Customer Success team, product leaders and cross-functional partners to design and build engaging customer education content that delights and informs our diverse user base. Last year AlphaSense experienced unprecedented growth and we are excited to dedicate more resources to our post-sales customer experience. This role is a part of the Product Marketing and reports in to the Senior Manager of Customer Marketing.

Who You Are:

  • Customer-obsessed and excited to own education programs that drive platform adoption and engagement 
  • Data-driven with a passion to uncover how our customers learn and retain information most effectively
  • A great communicator with strong collaboration and project management skills, you’re able to understand and explain technical features in terms of the value they provide to our audience
  • You have client-facing experience and are an effective and engaging presenter
  • You possess a deep empathy for the challenges and motivators for those working in financial services and enterprise corporations 
  • You have an appetite to learn the latest technologies and techniques required to build best-in-class digital education solutions
  • [Bonus] You have a background in customer success, training development, customer education or instructional design 

What You’ll Do: 

  • Design, develop and maintain customer education materials, including Help Center videos, articles and how-to guides
  • Create various learning paths to support the customer lifecycle, with a goal to increase product engagement and customer retention 
  • Leverage various channels (e.g. webinars, email, product tours) to determine optimal paths to customer engagement, striving for personalization at each step
  • Interface directly with our customers in training webinars, user interviews and more
  • Develop and deliver custom learning plans for our largest accounts
  • Work closely with cross-functional teams to align priorities, collaborate on learning initiatives, and communicate results
  • Collaborate with Customer Success and Marketing leadership team to create and maintain playbooks and documentation
  • Continuously evolve our customer education strategy with new techniques, formats and programs
  • Understand the AlphaSense platform inside and out to help identify additional opportunities for improvement in our messaging

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