Golin is seeking an Insights and Analytics Senior Manager to join our Dallas office. This is an awesome opportunity for anyone who loves to solve problems, make strategic recommendations, and consult on digital and earned media campaigns to join Golin and have an immediate impact.

For this specific role, you should have a skillset that includes several analytics-related competencies. But if you’re missing something, we can teach you. At the Senior Manager level, you’ve already spent time building audience profiles, mining social listening tools, and measuring communications programs.

This role is about connecting the dots between something you saw on Twitter, a finding from Instagram, a trend from your favorite brand online and how other brands are being covered in the news. It’s about looking at media coverage and understanding what’s working and what’s not. Then you need to use your findings to make a strategic recommendation for Golin clients.

From there, you have to sell it. In a lot of ways, the internal Golin team is both your ally and your client. You have to make them believe in the recommendations that you are making. That’s why our ideal candidate not only has an interest in how social media and earned media campaigns tick, but at the core, is a great marketer and communicator.

Are you ready to “Go All In” with us?

What You'll Do:

Each day will be dynamic and full of strategic decisions, constantly changing priorities and creative discovery. You will be accountable to:

  • Own insights and analytics campaigns, directing multiple analysts to deliver award-winning client work on time and on budget
  • Serve as a creative, analytical mind on the team to provide strategic recommendations for developing and improving social media and earned media campaigns
  • Use news, web and social media analytics platforms to measure campaign success and provide data-backed recommendations for optimization
  • Use Excel to the max, analyzing media coverage for trends and patterns that inform recommended actions
  • Serve as a data journalist by uncovering strategic findings and insights using a range of digital analytics techniques, such as social listening, to help support business objectives, advance storytelling, and drive engagement
  • Work closely with other junior and senior team members to compile, synthesize and analyze data sets
  • Assist with report creation and presenting to the client
  • Understand client background and needs, including general business strategy, industry issues, products and services, key customers and competitors in the marketplace
  • Understand social channels and identify emerging opportunities for a diverse client set

What You Have:

  • Coursework in some form of marketing analysis, journalism, PR, mathematics, statistics and/or social science is preferred
  • Basic understanding of principles of communications, digital marketing, and news media
  • Strong verbal and written communication, organizational and time-management
  • Experience working with or interest in data visualization tools and creative ways to display information
  • Keen eye for data trends and the ability to investigate and articulate factors that may account for these trends
  • Show enthusiasm, passion and curiosity about digital/social/earned media analytics
  • Possess critical thinking and problem-solving skills
  • Know how to prioritize and be adaptive to change
  • Be highly motivated and eager to learn 

Requirements:

  • Bachelor’s degree
  • 5-8 years of experience in digital analytics, market research or related field; agency experience preferred
  • Experience with social media and news analysis tools (e.g. Facebook Business Manager, Twitter Analytics)
  • You must have knowledge and be comfortable working in Microsoft Office tools, specifically Excel. You must know what a Pivot Table is and know how to use it.

GOLIN PERKS: 

To thank our employees for creating the best work of their lives, Golin offers the following perks we strongly urge our employees to utilize: 

  • Unlimited time off
  • Extended Leave
  • Monthly wellness stipend
  • Tuition reimbursement
  • 401K matching program
  • Training and career pathing
  • Community service opportunities

 

Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status. 

Employees must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose). Therefore, if hired, candidates must present proof of vaccination before start date. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.

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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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