Location: New York, NY or Anywhere in US (Remote)

Reports to: VP, Demand Generation

About AlphaSense: 

AlphaSense is a search engine for market intelligence that transforms how decisions are made by the world’s leading corporations and financial institutions. Leveraging AI and NLP technology, AlphaSense enables knowledge professionals to extract insights in seconds from thousands of disparate data sources, including company filings, event transcripts, news and trade journals, and equity research. Founded in 2011 and backed by investors including Innovation Endeavors and Soros Fund Management, AlphaSense is on a mission to empower organizations to make data-driven decisions with confidence.

About the Team:

AlphaSense Marketing is a revenue and pipeline focused marketing team that encompasses demand generation, product marketing, corporate communications, PR / AR, brand, customer marketing, content marketing, and events. At our core, we’re here to support AlphaSense’s growth, which we do by contributing to pipeline and revenue; developing a brand that’s widely known to the markets we serve; and encouraging user engagement both within our product and with our brand.  

About the Role: 

AlphaSense is looking for an accomplished ABM leader to join our marketing team. We firmly believe one of the keys to sustainable growth is building a world-class demand gen engine and to be successful, we need a highly effective and creative ABM strategy to grow strategic accounts. 

The Sr. Director of Account-Based Marketing must live, eat, and breathe everything that is ABM. You might even be known as an ABM thought leader. You will be responsible for educating the organization on why/how ABM works; building and defining the AlphaSense ABM strategy for 1-1, 1-few, and 1-many campaigns; hiring a team of stellar ABM managers to expand and execute your vision and of course, partnering with marketing operations to implement robust campaign reporting to track every marketing dollar spent as it relates to closed-won revenue. This leadership position combines the art and science of ABM into a role that is end-to-end complete ownership over AlphaSense’s account-based marketing strategy. We would expect you to guide the ABM strategy across the best channels, campaigns, and accounts to close business. You must have hands-on experience and a proven track record of implementing ABM programs that drive revenue across net new prospect accounts and existing customer accounts.  

We are looking for a leader that is humble, extremely motivated, and can inspire members of the marketing team to be better versions of themselves. Our culture is fun, encouraging, and supportive. 

What You’ll Do:

  • Define, develop, own, and execute the Account-Based Marketing strategy for AlphaSense. 
  • Build the strategic plan to execute ABM campaigns for key decision makers and influencers at named accounts and customer accounts with high upsell potential. Your goal is to drive pipeline and closed-won revenue. 
  • Hire a stellar team of ABM managers to execute your ABM strategy and vision at scale.
  • Collaborate with content marketing to build custom content, ensuring your ABM message will be most effective for breaking into named accounts. (think persona, vertical, sub-vertical, all in the right vernacular)
  • Deploy the right programmatic and account-specific program mix across social, email, paid, events, digital, direct mail, and other marketing channels so that we’re delivering the right message to the right person at the right time. 
  • Work with marketing leaders, sales leaders, and marketing/revops leaders to build a cohesive, versatile ABM strategy that scales across industries and persona types. 
  • Expand product-led growth initiatives with ABM campaigns. 
  • Monitor and report on all ABM campaigns aligned to pipeline generation, opportunity creation, opportunity acceleration, and closed-won revenue. 

Who You Are:

  • 8+ years of experience in B2B/SaaS within demand generation. 
  • Previous ABM experience is an absolute must. You must have a track record of scaling account-based marketing at fast growing companies. 
  • You must be a self-starter that doesn’t want to just execute ABM campaigns, but also desire to build a best-in-class ABM machine. 
  • Experience with building and implementing predictive account scoring models to ensure marketing dollars and sales productivity is focused on accounts with the highest likelihood to close. 
  • Working knowledge of Marketo, Salesforce, Demandbase, Terminus, Bombora, Sendoso and/or similar marketing and ABM platforms.
  • Influential leader who values team culture, morale, and building strong relationships. 
  • Prior people management experience and strong leadership skills is a must.

AlphaSense is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense’s commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination.

In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works.

Apply for this Job

* Required

  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at AlphaSense are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.