At Wheely, we're a luxury brand on the outside, but a technology company on the inside, building the world's first Luxury-as-a-Service. We believe that time is the ultimate luxury and that modern engineering and design, combined with the industry’s highest standards of service, can unlock an unparalleled experience for our customers. From on-demand chauffeuring, concierge service, to our best-in-class app, we exist to help our clients reclaim their time by connecting them to the places and people that matter.

More than 40% of our team works in product & engineering, and both Wheely founders are technical. We are also unapologetically design centric. It’s not about A/B testing one hundred shades of blue, but crafting the perfect shade. We also take a privacy-first approach and believe that where people travel, and who they travel with, is at their discretion. 

We have refused government requests to hand over journey data, and are currently developing bespoke technology to put our clients’ movements beyond even our own reach.

Backed by leading global investors, Wheely is poised for the next phase of our journey. Over the next 5-10 years, we plan to offer a full portfolio of luxury services and expand into more international cities, building on our success in London, Paris, and Dubai.

As the General Manager for the GCC, you will act as the end-to-end leader of our business in Dubai and beyond, Wheely’s fastest-growing market. Early data is signalling to us tremendous potential within the GCC and broader Gulf region. We’re excited to double down and bring someone on board to work directly with our Founders and Executive Team to lead the growth of our business while ensuring unparalleled service quality.

We are looking for a cross-functional, dynamic and ambitious leader with 7+ years of experience in investment banking, consulting, or other high-intensity, high-growth environments. Passion for our product, hospitality/luxury/transportation is key, alongside being ready to take a significant step in your career. You will be the face of the brand, embodying and promoting our core values internally and externally.

This role offers a unique opportunity to blend your strategic vision with hands-on acumen. Leading Wheely’s growth in a dynamic and culturally diverse environment. You will play a crucial role in shaping the future of luxury transportation in the UAE and the broader Gulf region while contributing to Wheely's global success.

Key Responsibilities:

  • Oversee the overall commercial operations, strategy, partnership and growth in the UAE market
  • Lead and develop high-performing, cross-functional teams, ensuring alignment with Wheely's global standards and local market needs
  • Drive business development, identifying and capitalizing on new opportunities for expansion and partnerships
  • Collaborate with the central CX team to maintain high standards of service quality, aligning with Wheely's luxury brand ethos
  • Foster strong relationships with key stakeholders, including suppliers, partners, and government entities
  • Lead the UAE business reviews while continuously driving urgency in execution and roadmap prioritisation, across stakeholders and the local team
  • Ensure compliance with local regulations and Wheely's privacy-first approach
  • Lead and mentor a high-performing team, promoting Wheely's culture of excellence and innovation.
  • Monitor market trends and competitor activities, adapting strategies to maintain a competitive edge
  • Collaborate with global teams to share insights, best practices, and support Wheely's international growth


  • Bachelor's or Master’s degree in Business, Finance, or related field
  • 7+ years of experience in investment banking or consulting, followed by a senior role in high-growth tech environments
  • Strong business acumen with an entrepreneurial mindset. Deep understanding of the UAE market, culture, and business practices
  • Strong analytical and numerical capabilities, with proficiency in financial modelling and data analysis
  • Excellent presentation and communication skills, with the ability to effectively convey complex information to a variety of stakeholders
  • Comfortable working in a fast-paced startup environment with the ability to adapt to changing priorities and meet deadlines
  • Excellent leadership and team management skills
  • Passion for hospitality, luxury and transportation
  • Proficiency in English; additional language skills relevant to the region are a plus

What We Offer

  • Competitive salary and equity package
  • Private health insurance
  • Monthly credit for journeys with Wheely
  • Lunch allowance
  • Professional development subsidies
  • Wheely has an in-person culture but allows flexible working hours and work from home when needed.

Wheely is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

All of your personal information will be collected stored and processed in accordance with Wheely’s Candidate Privacy Notice

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