At Wheely, we're a luxury brand on the outside, but a technology company on the inside, building the world's first Luxury-as-a-Service. We believe that time is the ultimate luxury and that modern engineering and design, combined with the industry’s highest standards of service, can unlock an unparalleled experience for our customers. From on-demand chauffeuring, concierge service, to our best-in-class app, we exist to help our clients reclaim their time by connecting them to the places and people that matter.

More than 40% of our team works in product & engineering, and both Wheely founders are technical. We are also unapologetically design centric. It’s not about A/B testing one hundred shades of blue, but crafting the perfect shade. We also take a privacy-first approach and believe that where people travel, and who they travel with, is at their discretion. 

We have refused government requests to hand over journey data, and are currently developing bespoke technology to put our clients’ movements beyond even our own reach.

Backed by leading global investors, Wheely is poised for the next phase of our journey. Over the next 5-10 years, we plan to offer a full portfolio of luxury services and expand into more international cities, building on our success in London, Paris, and Dubai.

Key Responsibilities

The Head of Commercial Finance / FP&A will be principally responsible for budgeting, business partnering, long term forecasting and management account reporting

  • Budgeting: Lead the annual budget process and interim reforecasting, ensuring resources are aligned to enable the delivery of targets
  • Business Partnering: Support all departments (i.e. operations, marketing, sales, R&D etc) and management with strategic financial analysis and scrutiny of ad-hoc business cases and strategic initiatives. This may include cost optimisation projects, pricing/profitability review, marketing or marketplace investment analysis, customer cohort and lifetime value analysis, go to market launch planning etc. The hire will lead and inspire the production of more granular plans and analysis as required
  • Forecasting: Collaborate with the investor relations team to develop the long-term forecast, incorporating strategic goals, market trends, expansion planning and exec team vision. Support in investor relations related diligence of the the long term forecast
  • Financial Reporting: Produce monthly / yearly management account reporting and the associated analysis (i.e. variance reporting, disclosures) and controls. The hire will lead performance reviews with the leadership team and keep a pulse on P&L performance, guiding corrective action where needed. They will champion data-driven decision-making, using insights to inform

Manage team of financial planning and business partner managers in the delivery of aforementioned tasks. Develop the team’s skillset, ensuring they're geared up for success. Structure the team to efficiently address business requirements

Leverage industry-specific best practices and continuous improvement methodologies to drive innovation and quality in all of the above


  • Qualified accountant (ACA, ACCA, CIMA) or overseas equivalent; CIMA preferred
  • Extensive commercial finance and FP&A (ideally regional or international) experience gained in a fast-paced consumer driven sector
  • Experience with a modelling standard (e.g. FAST) is a plus
  • Experience with digital marketplaces and / or founder led start-up or scale-up a plus
  • Experience in process implementation / continual improvement
  • High emotional intelligence, with the ability to effectively partner with unit heads, department leads, and deputize for the CFO as needed
  • Ability to be dynamic and operate both as part of a team and autonomously when necessary
  • Ability to be hands-on in approach, not shying away from getting down in the detail when necessary
  • Extremely analytical mindset with a high attention to detail
  • A clear record of achievement and career progression to date

What we offer

  • Competitive salary and equity package
  • Medical insurance, including dental services
  • Life and critical illness insurance
  • Monthly credit for Wheely journeys
  • Lunch allowance
  • Cycle to work scheme
  • Professional development subsidies
  • Best-in-class equipment
  • Relocation allowance (dependent on role level)
  • Wheely has an in-person culture but allows flexible working hours and work from home when needed.

Wheely is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

All of your personal information will be collected stored and processed in accordance with Wheely’s Candidate Privacy Notice

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