At Wheely, we're a luxury brand on the outside, but a technology company on the inside, building the world's first Luxury-as-a-Service. We believe that time is the ultimate luxury and that modern engineering and design, combined with the industry’s highest standards of service, can unlock an unparalleled experience for our customers. From on-demand chauffeuring, concierge service, to our best-in-class app, we exist to help our clients reclaim their time by connecting them to the places and people that matter.

More than 40% of our team works in product & engineering, and both Wheely founders are technical. We are also unapologetically design centric. It’s not about A/B testing one hundred shades of blue, but crafting the perfect shade. We also take a privacy-first approach and believe that where people travel, and who they travel with, is at their discretion. 

We have refused government requests to hand over journey data, and are currently developing bespoke technology to put our clients’ movements beyond even our own reach.

Backed by leading global investors, Wheely is poised for the next phase of our journey. Over the next 5-10 years, we plan to offer a full portfolio of luxury services and expand into more international cities, building on our success in London, Paris, and Dubai.

The CFO will play a pivotal role, both strategically and operationally, in defining the future strategic direction of the business and driving the company’s continued growth and development at an international scale. 

You will lead and be responsible for Wheely’s financial activities and lead the strategic work linked to the company’s business model and financial management. This is to ensure targets are constantly over-achieved and to maximise long term value creation. This includes strategic responsibilities like capital structure optimization, fundraising, long term planning and overall financial analyses to optimise business and financial results, combined with leading the finance team.

This role would require a unique combination of skills. You should be able to act at a very high level of strategic decision making, while also remaining extremely hands-on, digging into the tiniest details of the day-to-day operations.

General Leadership

  • Form part of the leadership team responsible for the successful and sustainable growth of Wheely
  • Play a key role in setting the strategic direction of the business alongside the founders and senior leadership team
  • Leverage the board and investors to help achieve goals, deliver meaningful business outcomes, and positively influence the strategic direction of the company
  • Build, develop, and provide hands-on leadership to an effective Finance team (15+) 

Investor Relations, Fundraising, and Transactions 

  • Shaping the equity story/supporting the founder & board on fundraising and fielding Q&A
  • Maintaining and improving the drivers of shareholder value around; Incremental revenue, operating margin, cash generation, capital expenditure, working capital investment, cost of capital etc.

Strategy, Analysis & Modelling

  • Lead the implementation of the financial planning system 
  • Drive performance management through the setting up and maintaining of OKRs, KPIs, appropriate business analysis, revenue projections, and forecasting processes to facilitate short, medium, and longer term business and operational planning across all functions to help decision-making
  • Implementing a global financial consolidation across all aspects of the business, in order to leverage the existing markets in which Wheely operate and expand in to new ones
  • Develop and grow the FP&A and commercial finance function across the unit economics, metrics and drivers that are key to Wheely model, supporting decision making across all functions of the business 
  • Develop a strong budgeting and forecasting process to support Wheely’s growth in existing markets as well as new market entry

Core Finance

  • Leading the operational finance side of the business (budgeting, cash flow, forecasting, treasury, tax, and audit) and owning the weekly business review
  • Preparation of management accounts, budgets, and forecasts for the business and monitoring performance against plans
  • Interacting and managing key external relationships including investors, auditors, lawyers, and clients
  • Consolidation of global revenues across all international markets
  • Oversee all AR/AP, bookkeeping, and tax declaration processes


  • Play an integral role in international expansion by ensuring Wheely has a financial structure that is fit-for-purpose, including the management of legal entities, international tax, transfer pricing, and currency exposure
  • Wheely operates its platform internationally, and as such, is subject to complex local tax legislation. The CFO will need to understand and implement, including with the help of local advisors, effective tax measures that identify tax risks early and address them 

Internal Process Development

  • Owning and improving internal processes such as procurement, vendor management, and expense approvals
  • Partnering with other functions (Legal, HR) to automate and streamline document flow and decision making process

The ideal candidate will have the following key experience:

  • Operating in a senior finance role (Director/VP of Finance, CFO) within a high growth, internationally scaling technology business (B2B, B2C, SaaS)
  • Background in FP&A, accounting or commercial finance
  • Building and leading a robust finance team
  • Managing capital allocation, setting KPIs across all functions, and leading the weekly business review
  • Operating in an international business where they would have played an integral role in expansion and growth in international markets
  • Experience with setting up finance and/or accounting processes from scratch, including implementing finance management software 
  • Creating operational excellence in a scaling business; ensuring appropriate and robust systems around financial control, tax, and audit, under different jurisdictions at an international scale
  • Experience with managing complex international tax issues

The ideal candidate will have the following key characteristics:​

  • Aligns with the Wheely values of protecting time, discretion, trust, and modern tradition 
  • Is a “barrel”: can take ideas from inception all the way to completion and leading people along the way: does not wait for approval or consensus, ships high quality outcomes, values speed and does what it takes to get things done, and can handle adversity and push through obstacles 
  • Able to hire, manage and mentor direct reports with the goal of enabling them to successfully deliver in their areas, continuously improve against these competencies, deliver meaningful business outcomes, and achieve their career objectives.
  • Analytical, intelligent, structured, and intellectually curious
  • Has a genuine passion for working in an innovative business
  • Acts like a "partner",not an employee
  • Disciplined and hardworking
  • Is able and willing to be hands-on and down-to-earth
  • Comfortable working in a fast-paced and ambiguous environment of a rapidly scaling tech startup
  • Can work effectively in a multinational and multicultural environment
  • Lives in London, enjoys in-person culture (no remote work)

What we Offer:

Wheely expects the very best from our people, both on the road and in the office. In return, employees enjoy flexible working hours, stock options and an exceptional range of perks and benefits.

  • Office-based role located in Kensington
  • Competitive salary and equity package
  • Medical insurance, including dental services
  • Life and critical illness insurance
  • Monthly credit for Wheely journeys
  • Lunch allowance
  • Cycle to work scheme
  • Professional development subsidies
  • Best-in-class equipment
  • Wheely has an in-person culture but allows flexible working hours and work from home when needed.

Wheely is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

All of your personal information will be collected stored and processed in accordance with Wheely’s Candidate Privacy Notice

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