CookUnity is the first chef-to-you marketplace connecting the country's most talented chefs with eaters (consumers). We're changing meal delivery by bringing small-batch, restaurant-quality meals to eaters across the country. Every week, a diverse collective of all-star chefs craft their signature, ready-to-eat dishes for an elevated at-home dining experience.

CookUnity is home to more than 60 of NYC, LA, Austin, Chicago, Atlanta, Seattle and Miami’s most inspired and innovative chefs. Through a weekly subscription, eaters can select from a diverse, ever-changing menu of hundreds of hand-crafted meals. Our chefs create dishes that cater to a wide variety of palates and dietary preferences, so the best part of dining out can be enjoyed by everyone.

Delivering more than 10M meals per year and growing 3x YoY, CookUnity is also helping improve the livelihood of working chefs, tripling their income, enabling the growth of their own teams and personal brands. And believing that healthy food fuels stronger communities, CookUnity partners with Food Bank For New York City, the city's major hunger-relief organization, working to end food insecurity across all five boroughs.

What we're looking for

We are looking for a passionate, creative, and customer-centric professional, who’ll help us take our communications to the next level by continually experimenting with new comms approaches that surprise and delight our rapidly growing number of subscribers (currently +30K!)

You thrive in fast-paced environments and you have a growth mindset, as your primary focus will be driving core communication across channels, as well as launching programs that allow us to enhance the growth of our audiences.

The Role

As our Director of CRM, you'll exercise your full range of strategic, analytical, and creative skills in order to manage a team of Marketers responsible for our lifecycle communication strategy, growth comms experimentation, comms production, and the management of our comms channels: email, push notifications, and in-app messaging.

You’ll collaborate with other company leaders across Engineering, Marketing, Design, and Product Management to build the platforms and processes that shape our external communications strategy.

You will lead and inspire a team, own business metrics, and work with all parts of the business to create and promote CRM strategies that move metrics and delight and engage our eaters.

Responsibilities

  • Build a best-in-class multi-channel lifecycle marketing engine that enables personalized cross-channel comms to deliver the right message in the right channel at the right time.
  • Define the charter and vision for CRM and growth communications at CookUnity.
  • Own the management and performance of our communications channels, spanning in-app, email, push, and pull notifications.
  • Own strategy for retention and acquisition across all CRM channels, as well as discovering other opportunities.
  • Craft regional and country-level communication strategies which incorporate local insights and cultural differences.
  • Shape the technical roadmap for CRM systems at CookUnity, working with Engineering leads to find the best technologies to power our comms (whether they’re built in-house or powered by third parties).
  • Own the customer journey mapping for new customers and win-back pathways for churned customers.
  • Own the strategic usage of discounting and promotions to drive incrementally and ROI.
  • Build strong working relationships across departments in order to ensure our communications, marketing campaigns, and product experience work in harmony

Qualifications

  • Have 10+ years of experience working on CRM and lifecycle marketing, with a track record of executing high-quality campaigns & managing a cross-functional team.
  • Ability to scale CRM through a proven testing framework using A/B testing, control groups, etc.
  • Demonstrated mastery in setting long-term marketing and CRM roadmaps, as well as coordinating with other departments to achieve your team’s vision.
  • Past experience managing messaging both inside and outside of mobile apps, collaborating with Product teams to balance any promotional messaging with native app experiences.
  • Strong leadership skills with a passion to unite people together and build community.
  • You excel by collaborating with different departments while setting the tone for fast decision-making.
  • You are well versed in technology strategies to power more effective growth communications and can set a vision for future marketing capabilities.
  • Experience working within a subscription business model is a plus

Benefits

  • Health Insurance coverage.
  • Unlimited PTO & Paid sick days
  • Stock Options plan.
  • Fitness subsidies.
  • Compassionate, Caregiver, or Bereavement Leave: 3 – 5 days each time the need arises.
  • Parental Leave: 12 weeks at full pay for primary caregiver and 4 weeks for secondary caregiver.
  • A generous amount CookUnity credits to enjoy our amazing meals, added to your account, monthly.
  • Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

 

 

If you’re interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!

CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.

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