CookUnity is a chef-to-you marketplace connecting talented chefs with consumers, revolutionizing meal delivery. We bring small-batch, restaurant-quality meals to eaters nationwide, crafted by a diverse collective of all-star chefs. With over 100 inspired chefs from cities like NYC, LA, Austin, and more, our weekly subscription offers a wide range of hand-crafted meals to cater to various palates and dietary preferences.
By delivering over 1 million meals per month, we're also empowering working chefs, tripling their income, and supporting their growth. CookUnity believes in fueling stronger communities, partnering with Food Bank For New York City to combat food insecurity across all five boroughs.
About the Team:
Growth Marketing Team focuses on driving all new revenue for CookUnity’s business. Our goal is to grow as fast as possible while maintaining a high level We are a test and learn team that rewards contrarian marketers.
The role:
As the Growth Marketing Manager, you will be at the forefront of driving our company's growth and expanding our market presence. This role is perfect for someone who thrives in fast-paced environments and is passionate about using data-driven strategies to acquire, retain, and expand our customer base.
Our Growth Marketing Mission is to launch quickly and do things that do not scale. This person should be very comfortable in working independently while having a supportive infrastructure designed for you to test and learn. You will have the unique opportunity to optimize our growth funnel, increase customer lifetime value, and strengthen our brand.
Responsibilities:
- Create and own an experimentation roadmap to execute a rigorous testing agenda, validate hypotheses and scale effective messaging interventions
- Define experiment setup (targeting, timing, channel strategy, duration, primary metrics)
- Write creative briefs and work with creative teams to design campaign assets
- Engage cross-functionally with Product, Engineering, Data Science and Creative to meet ambitious growth targets and to increase campaign performance through better tooling, automation and personalization
- Measure and report on the impact of projects, and collaborate to scale efficient levers
Minimum Requirements
- 2+ years in growth or marketing, with demonstrated experience creating and analyzing owned channel lifecycle marketing campaigns (email, push, in-app messaging)
- Experimentation experience, with knowledge of designing and executing a testing roadmap
- Data-led decision making and analytical skills.
- Experience using monetary incentives to drive business impact and influence behavior
- Creative and empathetic thinker; you always think customer first
- Proven ability to work effectively with cross-functional teams
- You thrive in fast-paced environments and can adapt quickly to shifting priorities
Benefits
🩺 Health Insurance coverage
⛱ PTO policy and paid sick days
🌟 Eligible for a bi-annual performance bonus.
🌅 401k Plan.
🐣 Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
🕯 Compassionate Leave: 3-5 days each time the need arises
🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
🧘🏽♀️ Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle
👩🏾🏫 Personalized Spanish coach
🌟 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!
Compensation
All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
If you’re interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!
CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.
