As the most trusted platform for measuring online behavior, millions of people rely on SimilarWeb insights daily as the ground truth for their knowledge of the digital world. We empower anyone — from the curious individual to the enterprise business leader — to make smarter decisions by understanding why things happen across the digital ecosystem. Learn more at www.similarweb.com.

We are looking for an experienced Director of Marketing with a demonstrated track record of success in high growth environments and has led high-performing marketing teams. You will lead the Solution Marketing Team that is responsible for creating and executing the marketing strategy for our solutions and our brand. This is a management role reporting directly to the CMO. 

As a Director of Solution Marketing at SimilarWeb:

You will be expected to think and act both strategically and tactically: from the creation of plans to hands-on execution. You must be a self-starter, comfortable with ambiguity in an ever-changing environment, and pay careful attention to detail

  • Lead the inbound and outbound marketing strategy
  • Responsible for specific lines of business in the Solution Marketing Department, including managing the Marketing teams performance and development, strategic initiatives, projects, budget, procedures, and marketing calendar.
  • Closely partner with with Product Marketing, Demand generation, and Content leaders to guide and support initiatives and deliver against pipeline targets
  • Work closely with the the sales leadership to enhance and align efforts
  • Develop and manage marketing program budgets; measure and optimize marketing programs to ensure activities are effective, efficient, and deliver high return on investment
  • Support and develop team by providing performance reviews, continual feedback, mentoring and career growth for direct report
  • Ensure marketing decisions and investments are analytically based on business intelligence; communicate results, monitor performance and optimize on an ongoing basis

What will I bring to the team?

  • 10+  years of Marketing experience with previous SaaS B2B experience 
  • Highly effective organization and communication skills, and ability to work across functions and at all levels of management
  • Previous experience managing a team
  • Able to work independently & autonomously, focusing on key outcomes amidst competing priorities & tight deadlines 
  • Team player, strong at facilitating alignment & building relationships across an organization
  • Analytical thinker, excellent problem solving, planning and execution skills
  • Ability to be flexible and adapt to change

 

 

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