Lifecycle Marketing Manager

Similarweb is the leading digital intelligence platform used by over 3500 global customers. Our wide range of solutions power the digital strategies of companies like Google, eBay, and Adidas.

We help our customers succeed in today’s digital world by giving them access to data-driven insights, competitive benchmarks, strategic analysis, and more.  In 2021, we went public on the New York Stock Exchange, and we haven’t stopped growing since!

We are looking for a Lifecycle Marketing Manager to initiate, develop, and execute our comprehensive lifecycle marketing strategy. This individual will leverage marketing automation tools to deliver personalized campaigns, establish robust testing methodologies to enhance campaign effectiveness and collaborate closely with cross-functional teams to ensure a seamless customer experience. This role will report to the director of Lifecycle Marketing. 

Why is this role so important at Similarweb?

This role will play a critical part in driving the growth within our customer base, ensuring effective engagement with our existing customers, optimizing retention rates, and nurturing leads throughout the customer journey. This position offers a chance to own marketing initiatives, and their execution and directly affect the company's KPIs.

So, what will you be doing all day?

Your role as part of the Lifecycle Marketing team means your daily responsibilities may include:

• Develop and implement lifecycle marketing strategy, including customer segmentation, journey mapping, and campaign planning. 
• Build business and marketing plans to enhance user lifecycle, revenue growth, and engagement.
• Collaborate with the Marketing Operations team to execute personalized campaigns across multiple channels.
• Collaborate with the Marketing analytics team to test, measure, and optimize our campaigns and activities based on key marketing and business KPIs.
• Collaborate with other Marketing teams and departments, such as design, content, operations, analytics, and product.

This is the perfect job for someone who:

1. +3 years experience in Lifecycle marketing/customer and email marketing, preferably from a B2B SAAS company.
2. B.A. in Business/Marketing/Economics/Industrial Engineering or any other related field.
3. Has the ability to lead multiple initiatives simultaneously, with full ownership from ideation to execution, including managing multiple stakeholders.
4. Is a strategic thinker with the ability to derive insights, recommendations, and action plans from qualitative market trends, user feedback, stakeholder feedback, and large data sets.
5. A data-driven, analytical person with the drive to achieve goals and solve problems.
6. Has exceptional verbal and written communication skills. 
7. Is creative-minded (design & copy oriented).
8. Has a thorough understanding of current trends, the latest email marketing best practices
9. A team player with a strong sense of ownership and a ‘get things done’ attitude.
10. Native/fluent English (additional language - advantage)

*All Similarweb offices work in a hybrid model, so you can enjoy the flexibility of working from home with the benefits of building face-to-face connections with fellow Similarwebbers.*

About the team

The Lifecycle Marketing team is a newly formed team with many untapped opportunities, Join us if you are excited about finding those opportunities, making a real impact, and creating real value for our customers.  This is a unique team that gets to collaborate with many stakeholders across the entire organization including, sales, operations, product marketing, product teams, customer service and many others.

Why you’ll love being a Similarwebber:

You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas:  We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization. 

We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.

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