WHAT MAKES US EPIC?

At the core of Epic’s success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it’s building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we’re always innovating.

Being Epic means being a part of a team that continually strives to do right by our community and users. We’re constantly innovating to raise the bar of engine and game development.

Epic Games is looking to add an experienced performance marketing leader to its cross-product Paid Media team. We need someone who is a builder and problem-solver, ready to tackle new challenges by creating solutions that have never been done before in the User Acquisition industry. The ideal candidate knows the advertising ecosystem deeply enough to not only take full advantage of all its tools and strengths, but to understand and innovate past its fundamental flaws. In this role you will lead media strategy for one or more of Epic’s first party titles, working with marketing, creative, analytics, and product teams to drive growth and improved engagement through paid and organic channels.

Responsibilities include:

  • Paid media strategy and campaign execution across PC, mobile, and console games
  • Privacy-first measurement and attribution
  • Working with engineers and analysts to build in house systems for reporting and programmatic optimization
  • Funnel optimization
  • Spearheading new ways of problem-solving for growth and retention utilizing quantitative and creative methods
  • Building in house multi-variate testing for ads
  • Working with the game and marketing teams to build out marketing plans and campaigns for key initiatives
  • Ad partner management--including a hands-on approach, working with partners to test new things and push what is possible

The ideal candidate will have a mix of the qualifications below:

  • Senior-level experience in digital media, preferably within the games industry across PC, mobile, and console verticals with an excess of 7 years of directly relevant experience
  • Full understanding of UA attribution: how it works, attribution logic/models, all types of fraud, and data privacy
  • Experience running global campaigns, including insights and optimization based on different countries and cultures
  • Have designed and built an automated solution that made a significant impact on company KPIs
  • Have pioneered new products and optimization methods with ad partners
  • Extensive practical experience running self-service and managed UA including: search, social, programmatic, influencer; non-digital a bonus
  • Experience designing, running, and reporting creative tests
  • Experience doing UA worldwide, knowing the channel, creative, and bidding nuances of each major region
  • Expert in Excel, Tableau; SQL and query skills a bonus
  • Experience building teams and working independently

ABOUT US

Epic Games spans across 12 countries with 32 studios and 3,000+ employees globally. For over 25 years, we’ve been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic’s award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world-class talent.

Like what you hear? Come be a part of something Epic!

Epic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy here.

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