As a Marketing Analyst based in London, you will partner with colleagues in the EMEA Performance Marketing Team to support the growth of the region. Helping them make data driven decisions when it comes to spotting trends, shaping plans, measuring effectiveness and tracking performance metrics. Reporting to the Senior Campaign Planning Manager, you will play an active role in influencing integrated marketing activations for the EMEA region across a multitude of channels.
You’ll work collaboratively with Global counterparts located in NYC for consistent approaches to analyzing marketing data, testing hypotheses and communicating recommendations. The ideal candidate will have exceptional analytical and quantitative problem solving skills. Excelling in this role will require an analyst to be confident in distilling complex data sets into actionable solutions and communicate these clearly verbally and in writing.
Ensure activity across marketing campaign funnels and customer behaviour flows are tagged and tracked accurately for reporting and analysis, across multiple channels, including, but not limited to; paid search, social, display and email marketing.
Proactively analyze data, identify trends and develop recommendations for changes to investment & marketing strategies across the channels.
Support marketing team on SQL and data needs, including regular and ad hoc reporting.
Manage multiple projects and deliver against deadlines for a range of senior stakeholders internally.
Work collaboratively, including with external media agency/partners.
Experience and qualifications
Proficient at utilizing SQL to query from the data warehouse (preferably Snowflake)
5+ years of experience within a role focused on data analytics, ideally in marketing/advertising.
Confident working with various digital analytics and visualization platforms (such as Google Analytics, Salesforce, Looker, Tableau) and the ability to quickly understand new software (ie. Dataroma).
Strong understanding of ad trafficking and online tracking mechanisms including but not limited to Doubleclick Campaign Manager, UTMs, floodlight/pixel tags, etc.
Experience in reporting on customer insights, LTV analysis and A/B testing
Bachelor of Science degree or equivalent, with a strong academic record.