We are looking for an experienced Content Strategist who has mastered the art of bringing together the right content, to the right person, in the right place, at the right time, and in the right context. They will help paint WeWork’s digital canvas by planning, developing, and managing the delivery of digital content to our members. Their expertise will be called upon often throughout the design process across all technology products to ensure that we ship best in class products for our members. This person will work alongside our exceptional design team, partnering with product managers, marketing, engineering, and more to define and deliver strategic initiatives across the company.
Our ideal candidate is savvy, curious, enjoys working cross-functionally, and can effectively communicate and deliver strategic direction to leadership. This person must be a self-starter who can work through ambiguity to lead projects from start to finish. We want someone who will help our teams envision and build experiences that bridge the digital and physical worlds for our 600,000+ members, helping them make a life, not just a living.
If you’re interested in building community, excited about reimagining the future of work, and want to work on industry-defining innovations at an unmatched scale, we’d love to hear from you!
Once here, you will:
Own key strategic projects from start to finish while consulting with and enabling designers, product managers, and marketers to deliver excellent member-centric content
Evolve and establish the voice and tone for WeWork user experience across our digital products - producing controlled vocabularies, taxonomies, and style guides that allow your expertise to scale
Oversee content requirements and create content strategy deliverables across a project life cycle, including content audits and gap analysis
Write customer facing content for web and mobile interfaces including onboarding flows, interaction flows, labels, error messages, transactional emails, and educational materials
Extend and maintain consistent tone and language in new products and features
Advocate for clear understandable, human language in product design
Minimum 4 years of creating and delivering compelling content strategy and UX writing resulting in a sound ability to scope a project, audit, research, iterate, create and implement recommendations
Great presentation and communication skills with the ability to understand the audience, to structure effective presentations, and distill key messages to effectively inform and persuade
An ability to lead and collaborate on cross-functional projects; to manage and prioritize the workload and expectations of stakeholders
Educate stakeholders in content strategy best practices
An ability to flourish with minimal guidance, in a dynamic, fast-changing environment, and be proactive in times of ambiguity
Confidence in challenging the status quo to drive constant improvement
Have a big-picture mindset to solve problems with strong business discernment, high degree of creativity in identifying opportunity, while cherishing the details of great user experience
Experience creating content for with digital applications, platforms, and products
Expertise in writing brand-consistent content that meets project goals and addresses user needs
Fluency in great user-centered design process and product development process
Familiarity with digital analytics and SEO best practices
A portfolio of relevant work is required for consideration. It should illustrate your experience in the design process, writing different types of UX copy, and solving user problems through content.
WeWork is the platform for creators, providing hundreds of thousands of members around the world with space, community, and services that enable them to do what they love and create their life's work. Our mission is to create a world where people work to make a life, not just a living, and our own team members are central to that goal.
Our mission doesn’t end with the small businesses and entrepreneurs that call us home. We believe in empowering our team to create their own life's work. We move fast and we challenge each other, but we look after each other and care about our culture, which makes working here extremely rewarding. There's a lot of work left for us to do, and we couldn't do it without a single member of our team.
We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.