ABOUT SOTHEBY'S
Established in 1744, Sotheby’s is the world’s premier destination for art and luxury. Synonymous with innovation, Sotheby’s promotes access, connoisseurship and preservation of fine art and rare objects through auctions, private sales and retail locations. Our trusted global marketplace is supported by a network of specialists spanning 40 countries and 50 categories, which include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits, and Interiors, among many others.
THE ROLE
The Wechat CRM manager will provide strategic plan to Sotheby’s Wechat service account including Content & Service functions for both auction & marketplace to successfully build client data base, drive engagement and conversion.
Manage all touch points within the Wechat eco-system to ensure our clients are transacting with Sotheby’s more frequently and using more of our services.
RESPONSIBILITIES
- Develop strategic plans to drive within WeChat eco-system client base and conversion
- Design Social CRM program including consumer data segmentation, client journey design, loyalty program at all stages of the client lifecycle to deepen the relationship between Sotheby’s and its clients using strategic messaging, offer and engagement cadence
- Develop WeChat client segmentation that will determine out-reach programs including weekly content push, content personalization opportunities etc.
- Design targeted client communications (triggered messages on Wechat) based on insights and deep understanding of customer journeys
- Define KPIs for Wechat CRM success, developing dashboards, monitoring and reporting regularly
- Continuously strive to improve key customer metrics: customer acquisition, conversion, retention, customer lifetime value, and program ROI
- Collaborate with the Technology team and 3rd party vendors to identify, implement and optimize Wechat CRM data infrastructure, segmentation capabilities.
IDEAL EXPERIENCE & COMPETENCIES
- Bachelor degree required (Statistics, Finance, Economics, Marketing, Business Administration etc); Master’s degree in Marketing or Management is preferred
- Minimum 8 years of experience in overall CRM with proven success on Wechat CRM projects, database and loyalty/lifecycle marketing, analytics and data-driven insights with customer profiles/segmentation, customer database mining, and conversion analysis
- Familiarity with general digital marketing tools, Wechat CRM tools, Tencent eco-system tools eg. Youshu is a plus
COMPETENCIES
- Possesses a strong business acumen with ability to think strategically and innovatively
- Outstanding attention to detail, with a commitment to operational excellence
- Collaborative and able to work cross-functionally across various teams
- Has a positive, can-do attitude and wants to be part of a critical team
- Has an entrepreneurial mindset, and is at ease with change and ambiguity
- Experience in luxury, fashion, & other premium brands or art industries is a plus
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The Company is an equal opportunity employer and considers all applicants for employment without regard to race (including, without limitation, traits historically associated with race, such as natural hair, hair texture, and protective and treated or untreated hairstyles), color, creed, religion, sex, sexual orientation, marital or civil partnership/union status, national origin, age, disability, pregnancy, genetic predisposition, genetic information, reproductive health decision, sexual orientation, gender identity or expression, alienage or citizenship status, domestic violence victim status, military or veteran status, or any other characteristic protected by federal, state/province or local law. The Company complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it operates.
